- Heineken Taps Snapchat For 13th Coachella
MAD, Larissa Faw - Friday, April 4, 2014
This year, Heineken's sponsorship is the biggest yet with the debut ...
- MDC's Veritas Forms Hybrid PR/Ad Unit
MAD, Larissa Faw - Thursday, April 3, 2014
Called the Growth & Innovation Lab, the new unit serves as t ...
- Activision, 72andsunny Launch Major Job Placement Effort For Vets
MAD, Larissa Faw - Wednesday, April 2, 2014
The client has created The Call Of Duty Endowment, which is design ...
- The Lowly Pigeon Soars in Mullen's New JetBlue Campaign
MAD, Larissa Faw - Wednesday, April 2, 2014
Cramped spaces, limited snacks, flying on someone else's schedule and the feeli ...
- TD Bank Turns To Improv For New 'Human' Campaign
MAD, Larissa Faw - Monday, March 31, 2014
Four new TV spots and a raft of online and social componen ...
- My Pet: Teen Star McCurdy Fronts Tamagotchi Campaign
MAD, Larissa Faw - Friday, March 28, 2014
In a deal orchestrated by full-service shop Synch Beatz, Jennette McCurdy, ...
- Feel The Heat: Campfire Joins SapientNitro
MAD, Larissa Faw - Friday, March 28, 2014
It's the second deal that SapientNitro has done for a creative agen ...
- Goal! U.S. Soccer's New Digital Hub
MAD, Larissa Faw - Friday, March 28, 2014
WPP's VML, part of the Y&R Group, has redesigned the organization's digit ...
- MEC Names Josh Berman To Lead Digital Product Development
MAD, Larissa Faw - Thursday, March 27, 2014
Previously, Berman was director of brand strategy development at Kontera. Earlier, ...
- Method's 'Messy' Ad Campaign
MAD, Larissa Faw - Thursday, March 27, 2014
The eco-friendly cleaning products company has a new campaign out, from Mekanis ...
- Sub Rosa, GE Open Their Garage To Do-It-Yourselfers
MAD, Larissa Faw - Wednesday, March 26, 2014
New Event platform, GE Garages consists of workshops and programming that offe ...
- Ad-Vet-turned-Blogger Steers New Healthy Mama Campaign
MAD, Larissa Faw - Tuesday, March 25, 2014
Ilana Wiles, a former creative director at FCB, will combine traditional ...
- International Divide: Smartphone Use In U.S. Vs Canada
MAD, Larissa Faw - Tuesday, March 25, 2014
Americans are more likely to check sports scores than their neighbors ...
- Keeping Up With The Frobinsons
MAD, Larissa Faw - Monday, March 24, 2014
The new Sprint campaign, "The Frobinsons" is the first "official" effort fr ...
- Y&R Launches First Global Activia Campaign With Shakira
MAD, Larissa Faw - Friday, March 21, 2014
And the endorsement goes beyond dancing in commercials. The international superstar's n ...
- Sub Rosa Develops First Brand Campaign For Color Expert Pantone
MAD, Larissa Faw - Friday, March 21, 2014
Titled "Make It Brilliant," it's the first ever brand campaign to conv ...
- BBH Helps British Airways Restructure Its Marketing Model
MAD, Larissa Faw - Thursday, March 20, 2014
After an agency review, BBH will continue to lead the account. T ...
- HelloWorld Develops 'Seed' Campaign For Scotts, Lowes
MAD, Larissa Faw - Thursday, March 20, 2014
And they're not talking just grass seed either. For many lawn growe ...
- Mullen Elevates Cavallo To Lead Boston Office
MAD, Larissa Faw - Wednesday, March 19, 2014
Previously she was Chief Strategy Officer at the Interpublic agency. Over h ...
- UN Foundation, Pharrell Williams Want To Turn Your Frown Upside Down
MAD, Larissa Faw - Wednesday, March 19, 2014
Fleishman and Havas are helping the organization craft its "International Day ...
- Read All About It: DFM, Rumble Partner On Mobile Publishing
MAD, Larissa Faw - Tuesday, March 18, 2014
Digital First Media (DFM), the second-largest newspaper group in the U.S., h ...
- Northwestern Mutual Bets Big On NCAA Sponsorship
MAD, Larissa Faw - Monday, March 17, 2014
The firm's media shop, Publicis Groupe's Spark, helped orchestrate the package, whi ...
- Who Would You Believe: Redford or Ferrell?
MAD, Larissa Faw - Saturday, March 15, 2014
Agency Butler, Shine, Stern & Partners Pits the two celebrities in ...
- Hello, HelloWorld: Agency Rebrands Itself, Plans To 'Redefine' User Engagement
MAD, Larissa Faw - Thursday, March 13, 2014
Formerly known as ePrize, the agency renamed itself HelloWorld in January. It ...
- Ready to Rumble: Mobile Platform Acquires Blue-Goo
MAD, Larissa Faw - Thursday, March 13, 2014
In a bid to marry technology with creative design, the mobile publishi ...
- Ogilvy Retains AOR For Mazatlan Hotels
MAD, Larissa Faw - Wednesday, March 12, 2014
It's a challenging assignment--the Mexican resort area has been plagued with dr ...
- Bank On It: BBDO Wins Wells Fargo
MAD, Larissa Faw - Wednesday, March 12, 2014
Wells Fargo has selected Omnicom's BBDO Worldwide as its brand agency ...
- After The Hoax, Can Pot Ads Ever Air Nationally?
MAD, Larissa Faw - Tuesday, March 11, 2014
MarijuanaDoctors.com said it was airing ads on all sorts of TV outlet ...
- Heat Develops Major Ad Launch For EA's Titanfall
MAD, Larissa Faw - Tuesday, March 11, 2014
The agency says that the "massive" campaign for the video game, d ...
- You're The Boss: Girl Scouts, LeanIn Vow To Ban 'Bossy'
MAD, Larissa Faw - Monday, March 10, 2014
The word, that is -- which is seen as pejorative, not t ...