- 4 Agencies Unite To Form The Drum
MAD, Larissa Faw - Monday, January 29, 2018
This newly created agency will focus on content strategy, technology, paid medi ...
- GYK Antler On Stonyfield Controversy: Don't Look At Us
MAD, Larissa Faw - Monday, January 29, 2018
The agency had been appointed as the yogurt brand's agency last yea ...
- Publicis Taps Microsoft To Help Turbocharge Marcel
MAD, Larissa Faw - Monday, January 29, 2018
Teams of Publicis.Sapient, under the technological solutions and consulting arm of Publici ...
- Facebook, Instagram Bolster NFL Fan Engagement
MAD, Larissa Faw - Tuesday, January 30, 2018
The playoffs, as a whole, drive more users to platforms. However, conte ...
- Grey NY Taps Fahey Valdes For Creative Recruiter Role
People on the Move, Larissa Faw - Monday, January 29, 2018
Grey New York has appointed Dana Fahey Valdes as executive director, creati ...
- GroupM's Rob Norman Joins Zeotap Advisory Board
MAD, Larissa Faw - Friday, January 26, 2018
GroupM veteran Rob Norman is joining the global advisory board of zeot ...
- Diesel Refreshes Its 'Flawed' Campaign
Out to Launch, Larissa Faw - Friday, January 26, 2018
Although Diesel is undergoing significant challenges with its core fashion brand, the ...
- Postmates 'Gets' You
Out to Launch, Larissa Faw - Thursday, January 25, 2018
Under the media buy, the campaign appears via out-of-home billboards, bus shelter ...
- New Head Of Culture & Inclusion At M&C Saatchi
People on the Move, Larissa Faw - Thursday, January 25, 2018
M&C Saatchi has appointed Sereena Abbassi as head of culture and inclusio ...
- Publicis Denies Accounting Transgressions
MAD, Larissa Faw - Wednesday, January 24, 2018
The denial came Tuesday after an anonymous author sent letters to t ...
- Minneapolis-Based Mono Helps Prepare Visitors For A Cold Super Bowl
MAD, Larissa Faw - Wednesday, January 24, 2018
Beginning Feb. 1, visitors can go to ColdAFSupply.com to order an icon ...
- It's ING Direct To The Rescue In New Campaign
Out to Launch, Larissa Faw - Thursday, January 25, 2018
ING Direct and agency Rosapark are localizing the global bank's messaging ...
- Maleeny Rejoins Havas As NA Chief Strategist, President Havas NY
People on the Move, Larissa Faw - Wednesday, January 24, 2018
Tim Maleeny is rejoining Havas Creative, this time as chief strategy office ...
- Yum: Traction Wins Riviana Foods Account
Accounts on the Move, Larissa Faw - Monday, January 22, 2018
Riviana Foods has appointed Traction as agency of record for three ...
- Publicis Media's King: Marcel Is More Than 'Alexa For Business'
MAD, Larissa Faw - Monday, January 22, 2018
According to King, Millennials spend their time using many different platforms ...
- IPG's Roth: Industry Woes 'Overblown'
MAD, Larissa Faw - Monday, January 22, 2018
Despite the continued entrance of consultancy shops, like Accenture and IBM, Ro ...
- Ad Council, Partners Introduce #ThatsHarassment
MAD, Larissa Faw - Monday, January 22, 2018
The creative, written and directed by Sigal Avin and executive produced ...
- Wolfgang Scoops Up Halo Top Ice Cream Brand
Accounts on the Move, Larissa Faw - Friday, January 19, 2018
Fast-
growing Halo Top ice cream brand has appointed Wolfgang as i ...
- United Celebrates Olympian And Everyday Superheroes With Upcoming Ad Push
MAD, Larissa Faw - Friday, January 19, 2018
The campaign creative features six U.S. Olympians and their moves on t ...
- Is Iran The Next Big Opportunity Among Rising Ad Markets?
MAD, Larissa Faw - Sunday, January 21, 2018
A new report from Zenith forecasts that the country will be t ...
- Rombauer Vineyards Debuts First Ad Campaign
Out to Launch, Larissa Faw - Friday, January 19, 2018
Rombauer Vineyards and agency The Engine Is Red are launching the Na ...
- Report: Data, Research Key Elements In Winning New Business Pitches
MAD, Larissa Faw - Thursday, January 18, 2018
A new report from Vennli found that only 13% of agencies belie ...
- Upwork's New 'Hey World' Campaign
Out to Launch, Larissa Faw - Thursday, January 18, 2018
Upwork and its agency, Duncan Channon, are introducing a clever campaign th ...
- Droga5, Ad Council Collaborate On Suicide Prevention Campaign
MAD, Larissa Faw - Wednesday, January 17, 2018
While Droga5 has produced a number of cause-related campaigns, this is t ...
- How Will Advertisers Deal With Trending 'Waxy Monkey?'
MAD, Larissa Faw - Wednesday, January 17, 2018
"We are intrigued to see how it will translate to creative conte ...
- Despite Automation, Always A Need For (Human) Accountants
Out to Launch, Larissa Faw - Wednesday, January 17, 2018
The campaign's multi-channel national components include a 30-second TV spot, radio, pri ...
- Kantar Advertising Report Finds Strong Synergies Between Facebook And TV
MAD, Larissa Faw - Tuesday, January 16, 2018
The report finds that all channels benefit from synergies, but some wo ...
- Clear Channel Outdoor Unveils 'Behavioral' Ad Network
MAD, Larissa Faw - Tuesday, January 16, 2018
Looking to incorporate behavioral analysis from mobile data with out-of-home advertising, Cle ...
- Saatchi & Saatchi Lands Expedia's Global Advertising Account
MAD, Larissa Faw - Tuesday, January 16, 2018
Jointly managed through Saatchi & Saatchi's headquarters in London and Saatchi &am ...
- KFC's Colonel Sanders Arrives In France
Out to Launch, Larissa Faw - Tuesday, January 16, 2018
"Our hope is to make Colonel Sanders a real pop culture personali ...
