M&C Saatchi has appointed Sereena Abbassi as head of culture and inclusion. She’ll work closely with Victoria Fox, chief executive of M&C Saatchi subsidiary LIDA and group sponsor of diversity and inclusion at M&C Saatchi Group.
Abbassi will split her responsibilities between a global role advising and inspiring the network across 27 markets with leading the culture and inclusion committee in the UK.
Her appointment is the first-of-its kind for the network although individual offices have in some cases appointed their own heads of diversity or inclusion.