• by Fern Siegel , Yesterday

We Are Social, the global socially-led creative agency, has promoted Jas Dhami to a new role: general manager, New York.

She reports to Dana Neujahr, U.S. managing director.

Dhami has been with the agency for eight years, most recently as vice president, sport, shaping work for Adidas, EA Sports FC, MLS and Premiere League.

As GM, she will focus on culture, building teams and pushing work for all brand partners, such as YouTube, Tripadvisor and Foot Locker.

Before We are Social, Dhami worked at Indigo/SNK and Weber Shandwick.

Neujahr said Dhami is “trusted by clients, respected by peers, and beloved by her team. She’s exactly who we want guiding our New York team into the future.”