- HZDG Lands Maryland Marketing Assignment
MAD, Larissa Faw - Wednesday, November 30, 2016
HZDG will be responsible for creating a new, unified brand positioning f ...
- Crown Royal's Big Toast To Generosity
MAD, Larissa Faw - Wednesday, November 30, 2016
The Diageo whiskey brand is launching a big purpose-driven campaign with t ...
- Advantage Solutions Acquires Upshot
MAD, Larissa Faw - Tuesday, November 29, 2016
Upshot will continue to operate under its own name as it joi ...
- SodaStream's Happy-Healthy Gift Giving Holiday Pitch
MAD, Larissa Faw - Tuesday, November 29, 2016
While many gift-givers buy health-related presents, SodaStream's new holiday campaign asserts th ...
- Olson Drums Up New Campaign For Belize Tourism Board
MAD, Larissa Faw - Monday, November 28, 2016
The #TorontoBelize initiative invited people walking through Toronto's Yonge-Dundas Square to pl ...
- Crayola Crayons Morph Into Characters For The Holidays
MAD, Larissa Faw - Monday, November 28, 2016
For the first time, several Crayola Crayon colors - Denim, Scarlet, Asparag ...
- SunTrust, StrawberryFrog Celebrate 'Presence' During The Holidays
MAD, Larissa Faw - Monday, November 28, 2016
In a different take on the holidays, SunTrust and its agency StrawberryFr ...
- Sun-Maid, MXM Bake It For Santa
MAD, Larissa Faw - Wednesday, November 23, 2016
The "Bake It For Santa" campaign features several humorous video vignettes: viewe ...
- Engine Group Wins ITO EN Creative, Media Business For North America
MAD, Larissa Faw - Wednesday, November 23, 2016
ITO EN, the largest supplier of green tea, is naming Engine Gro ...
- David&Goliath Reshuffles Leadership Team
MAD, Larissa Faw - Tuesday, November 22, 2016
Bobby Pearce, current ECD, is being promoted to managing partner, chief creati ...
- 17 Agencies Form Diversity Network
MAD, Larissa Faw - Tuesday, November 22, 2016
Seventeen media, marketing, and communications agencies are partnering to form Titanium Worldwid ...
- Shawn Smith Joins Jellyfish To Oversee Social Media In The U.S.
MAD, Larissa Faw - Tuesday, November 22, 2016
He will be based in Baltimore and report to global head ...
- Gavin Acquires TFM Advertising
MAD, Larissa Faw - Monday, November 21, 2016
Gavin Advertising, a digitally-focused PR and marketing agency, is acquiring TFM Advertisi ...
- Pitch Elevates Rachel Spiegelman To CEO
MAD, Larissa Faw - Monday, November 21, 2016
She has been with the agency since it launched in 2008, fir ...
- Drexel University Names LevLane Media AOR
MAD, Larissa Faw - Monday, November 21, 2016
LevLane will oversee media buying and planning duties for the Philadelphia-based priva ...
- BIZ DEV: The Republik Wins Organic Transit
Accounts on the Move, Larissa Faw - Friday, November 18, 2016
Organic Transit is naming The Republik as its first-ever digital agency ...
- Back To The Future: Using The Jetsons To Plot A Futuristic Ad Campaign
MAD, Larissa Faw - Friday, November 18, 2016
Developed with The&Partnership, the centerpiece of the campaign for Alcoa spin-off Arcon ...
- DSW Holiday Campaign Highlights Shift From Hyping Discounts To Brand Storytelling
MAD, Larissa Faw - Friday, November 18, 2016
An ad in the new "Desire Is" campaign, which launches next wee ...
- Ty Thornhill Joins Tombras Group From Erwin Penland
MAD, Larissa Faw - Thursday, November 17, 2016
Ty Thornhill is departing IPG's Erwin Penland to join The Tombras Gro ...
- Horizon Wins $30 Million Safelite AutoGlass Assignment
MAD, Larissa Faw - Thursday, November 17, 2016
Horizon will be responsible for media planning and activation across all channel ...
- Loews Hotels Taps Mono As Creative AOR
MAD, Larissa Faw - Thursday, November 17, 2016
The creative review started with 12 agencie and was eventually pared do ...
- NBC Sports Spearheads Effort For 3-Day Weekend
MAD, Larissa Faw - Thursday, November 17, 2016
Tongue planted firmly in cheek, the network has launched a Change.org petiti ...
- Publicis Merges 2 Powerhouse Digital Brands To Form SapientRazorfish
MAD, Larissa Faw - Thursday, November 17, 2016
Alan Wexler will head the entity, which combines SapientNitro with Razorfish, t ...
- Mediavest | Spark Lands $50 Million National Vision Assignment
MAD, Larissa Faw - Wednesday, November 16, 2016
Optical retailer National Vision is naming Mediavest I Spark as agency ...
- MXM, C3 Forge Alliance To Leverage Global Service
MAD, Larissa Faw - Wednesday, November 16, 2016
The two agencies will continue to operate separately as MXM and C ...
- Horizon Media Adds New Platform To Its Planning Arsenal
MAD, Larissa Faw - Wednesday, November 16, 2016
The New York-based independent agency is introducing a platform that tracks mo ...
- We Are Social Creates 'The Only Movie You Wouldn't Want To See'
MAD, Larissa Faw - Tuesday, November 15, 2016
A video is the centerpiece for a campaign to bring awareness ...
- Mindshare: Men Have Fatter Black Friday Wallets
MAD, Larissa Faw - Tuesday, November 15, 2016
Men will outspend women by nearly 70% on Black Friday and/or Cyb ...
- Mindgruve Wins Cider Maker Martinelli's
MAD, Larissa Faw - Wednesday, November 16, 2016
Mindgruve will be responsible for managing marketing campaigns, strategy, community management, creativ ...
- Ho Ho Hooking Up Grandma's House For The Holidays
MAD, Larissa Faw - Monday, November 14, 2016
A new campaign for Xfinity from 72andSunny centers on a two-minute fil ...