- Publicis Retires Optimedia Brand To Create Global Identity For Blue 449
MAD, Larissa Faw - Friday, December 16, 2016
The agency was formed during a restructuring in spring 2015 with t ...
- Horizon 'Suits Up' For Student Mentor Program
MAD, Larissa Faw - Thursday, December 15, 2016
Horizon Media partnered with non-profit, SuitUp, to teach NYC students about med ...
- Norwegian's Best Free Shipping Deal Includes Shipping You
MAD, Larissa Faw - Thursday, December 15, 2016
Travelers who visit BestFreeShippingOnEarth.com between December 16 and 20 to select ...
- This Holiday Campaign Is Nuttier Than A Fruitcake, Which Gets A Fake Rebranding
MAD, Larissa Faw - Thursday, December 15, 2016
The Project Fruitcake campaign, from School of Thought, questions whether taste bu ...
- Report: Agencies Are Struggling To Deliver Omni-Channel Experiences
MAD, Larissa Faw - Wednesday, December 14, 2016
The Kitewheel survey of 134 marketing professionals who work for agencies ...
- What's A Chatbot? Most Americans Don't Know
MAD, Larissa Faw - Tuesday, December 13, 2016
A new study from DigitasLBi has found that only 22% of America ...
- Maurice Levy's Final Holiday Greeting Video
MAD, Larissa Faw - Tuesday, December 13, 2016
The long-time chief of the Paris-based holding company is set to reti ...
- Lenovo's New Personalized B2B Campaign
MAD, Larissa Faw - Monday, December 12, 2016
The "IT Anthem" video, from agency Traction, features three MCs rapping abo ...
- SodaStream Names Its First Global AOR
MAD, Larissa Faw - Monday, December 12, 2016
The account will be led out of the agency's New York offi ...
- 'Fate Of The Furious' Promotion Takes Over Times Square
MAD, Larissa Faw - Monday, December 12, 2016
Developed with Kinetic Worldwide, WPP's out-of-home agency, and sibling media agency Maxu ...
- Sprint Wishes Consumers 'Feliz La Mitad' In New Holiday Effort
MAD, Larissa Faw - Friday, December 9, 2016
That's 'Merry Half,' a reference to Sprint's position that consumers can sa ...
- The Marketing Arm Hires Young Guru Chief Music Specialist
MAD, Larissa Faw - Sunday, December 11, 2016
Under this partnership with Young Guru and his startup, Era of t ...
- Study Finds 88% Of Meal Makers Use Phone As Sous-Chef
MAD, Larissa Faw - Sunday, December 11, 2016
Havas Media's new study looks at trends and consumer motivations that a ...
- Reyka's Holiday Wishes To Icelanders--All 320,000 Of Them
MAD, Larissa Faw - Thursday, December 8, 2016
Here's a new twist on personalization in marketing. As part of ...
- Horizon Media Adds Chief Client Officer, Chief Strategy Officer Roles
MAD, Larissa Faw - Thursday, December 8, 2016
Stan Fields has been promoted to Chief Client Officer-New York and E ...
- CTP Donates Digital Assets To Celebrate Its 20th Anniversary
MAD, Larissa Faw - Wednesday, December 7, 2016
Conover Tuttle and Pace (CTP) is celebrating its 20th anniversary by givi ...
- SinusBuster Bursts Into View With Social Blitz
MAD, Larissa Faw - Wednesday, December 7, 2016
The campaign features rapid-first social media posts over a 90-day period. T ...
- Marc USA Embraces Mental Modeling Technology
MAD, Larissa Faw - Wednesday, December 7, 2016
In a bid to help clients better understand consumers, Marc USA ...
- BIZ DEV: Aloha Selects Madwell
Accounts on the Move, Larissa Faw - Tuesday, December 6, 2016
Health brand Aloha is naming Madwell as its first agency of recor ...
- Infectious Media Rounds Out Executive Team
Real-Time Daily, Larissa Faw - Tuesday, December 6, 2016
Programmatic advertising agency Infectious Media is adding to its executive team followi ...
- Penn State Uses Humor To Entice Students
MAD, Larissa Faw - Monday, December 5, 2016
Research has shown that the biggest concerns of a modern-day college-hopeful ha ...
- A Third Of Consumers Say They Would Exchange Personal Info For Content
MAD, Larissa Faw - Monday, December 5, 2016
Well, at least content they find 'compelling,' according to a new Accentu ...
- MDC's Doft Says Firm Will Finalize SEC Deal In A Few Weeks
MAD, Larissa Faw - Monday, December 5, 2016
MDC CFO David Doft told a crowd at the UBS media conferen ...
- Telemundo Launches First Virtual Reality Campaign
MAD, Larissa Faw - Friday, December 2, 2016
The VR campaign promotes the upcoming new series, "El Chema," a sto ...
- California Lottery Holiday Campaign Focuses On Joy, Not Greed
MAD, Larissa Faw - Friday, December 2, 2016
Rather than focus on the greedy obsession of a big payout, t ...
- Edible Arrangements Targets Both C2B And B2B In Holiday Campaign
MAD, Larissa Faw - Friday, December 2, 2016
The "Boss spot" promotes Edible's recently launched business gifting arm. The compa ...
- Agencies Forecast Moderate Ad Growth, Digital To Surpass TV In 2017
MAD, Larissa Faw, Steve McClellan - Monday, December 5, 2016
The moderate gains predicted for 2017 are not surprising for a ye ...
- NEW! Upland Brewing Company Promotes Sour Ales With 'Blended Works Of Art'
Out to Launch, Larissa Faw - Friday, December 2, 2016
Upland Brewing Company and its creative AOR Young and Laramore are attempti ...
- Groupon Launches First-Ever Holiday Campaign
MAD, Larissa Faw - Thursday, December 1, 2016
Developed with agency O'Keefe Reinhard & Paul (OKRP), the "Gift the Experienc ...
- Second Story Hires First Chief Creative Officer
MAD, Larissa Faw - Wednesday, November 30, 2016
The SapientNitro unit has promoted Keri Elmsly to the role. She wi ...