- Arnold Worldwide Integrates Multicultural, Mainstream Practices
MAD, Larissa Faw - Friday, September 26, 2014
The Havas agency has hired three former Y&R Brands/Bravo executives to spearhe ...
- Partners + Napier Named AOR For BMW Group Financial Services
MAD, Larissa Faw - Friday, September 26, 2014
The agency, part of Project: Worldwide, won the assignment after a form ...
- Agency Yard Embarks On 'Scandalous' Limited Campaign
MAD, Larissa Faw - Thursday, September 25, 2014
The agency has created a multimedia campaign that includes digital, online video ...
- Hello Design Helps Speedo Expand Beyond The Pool
MAD, Larissa Faw - Thursday, September 25, 2014
The agency and its client have developed a new app, Speedo F ...
- CNN Calls Content Deal With Genworth The Future Of Advertising
MAD, Larissa Faw - Wednesday, September 24, 2014
Spark and its sibling branded content and entertainment division LiquidThread and Genwor ...
- HelloWorld, Chico's FAS Launch Online Charity Campaign
MAD, Larissa Faw - Wednesday, September 24, 2014
The retail company is launching Pink My Pic, a digital charitable givi ...
- Omelet Hatches Content Production Shop
MAD, Larissa Faw - Tuesday, September 23, 2014
Gluten Free Studios is a wholly-owned subsidiary of Omelet that was creat ...
- Publicis Groupe's Level Studios Promotes Deborah Heslip To Partner
MAD, Larissa Faw - Tuesday, September 23, 2014
Heslip's promotion follows the recent appointment of former Partner Dan Connolly ...
- Phelps Helps Travelers Navigate LAX Airport
MAD, Larissa Faw - Monday, September 22, 2014
Not the easiest airport to navigate under any circumstances, LAX is undergoi ...
- KBS Elevates Bloom, Powell To NY Co-Presidents
MAD, Larissa Faw - Monday, September 22, 2014
Jonah Bloom, chief strategy officer, and Matt Powell, chief information officer, a ...
- Microsoft's Bramall Joins Smartphone App Hailo As CMO
Marketing Daily, Larissa Faw - Monday, September 22, 2014
There are two methods of measuring hot startups: venture capital investment a ...
- '47 Brand Stands By NFL, Launches New 'Let Your You Out' Campaign
MAD, Larissa Faw - Friday, September 19, 2014
As part of the campaign, the sports apparel company and NFL merchandi ...
- Marc USA Acquires Results:Digital
MAD, Larissa Faw - Friday, September 19, 2014
The M&A deal bolsters Marc's digital offering and provides an operational ba ...
- Prudential Sets Guinness World Record With New Ad
MAD, Larissa Faw - Friday, September 19, 2014
In its new ad, "Dominoes," Prudential has set a new world reco ...
- The Burns Group Tasked With Revitalizing Disaronno Liquor
MAD, Larissa Faw - Thursday, September 18, 2014
The brand has been overlooked by today's younger drinkers. A new campai ...
- Royal Philips Says It Is Time To Change The Light Bulb
MAD, Larissa Faw - Thursday, September 18, 2014
Lighting company Royal Philips is introducing Hue, a new connected lighting syst ...
- Florida Citrus Receives Superhero Help From Marvel
MAD, Larissa Faw - Thursday, September 18, 2014
The FDOC's partnership with Marvel includes a print comic book distributed fr ...
- NRG Energy Taps Innocean As AOR; Launches 'Power' Campaign
MAD, Larissa Faw - Wednesday, September 17, 2014
First up, the companies are developing a multi-faceted initiative to raise awarene ...
- Tribune Publishing Partners With Contend For Native Advertising Deal
MediaDailyNews, Larissa Faw - Wednesday, September 17, 2014
Tribune Publishing Company -- whose portfolio includes 10 daily titles, more th ...
- Expedia Seeks Loyalty Through Business Travelers
MAD, Larissa Faw - Tuesday, September 16, 2014
To raise awareness of a new loyalty program, Expedia and ad agen ...
- Horizon Media, Mercury Media Sign iPredictus Deals
MAD, Larissa Faw - Tuesday, September 16, 2014
Horizon Media and Mercury Media have signed separate deals that will integra ...
- Schlage's World Without Keys
MAD, Larissa Faw - Tuesday, September 16, 2014
The lock maker and its ad shop Young & Laramore have devis ...
- Windstream Communications, KBS 'Curate' Local Content
MAD, Larissa Faw - Monday, September 15, 2014
The new "Locally Crafted" campaign reinforces Windstream's positioning to appear as ...
- Sound Lounge Launches Agency Casting Division
MAD, Larissa Faw - Monday, September 15, 2014
The new unit, Sidecar, will serve as a one-stop shop for a ...
- Oops, We Had A Hamster Talking To People - Sprint Will Simplify Ad Messaging
MAD, Larissa Faw - Friday, September 12, 2014
Newly installed Sprint CEO Marcelo Claure told an investor conference Thursday th ...
- Horizon Media Names Taylor Valentine As Its First Chief Invention Officer
MAD, Larissa Faw - Friday, September 12, 2014
The new role is more than just supervising those with inspiring idea ...
- Terri & Sandy Solution Gets 'Real' For Freshpet
MAD, Larissa Faw - Friday, September 12, 2014
The pet food company is using its fan base in its n ...
- European Wax Center Debuts 'Revealing' Campaign During Fashion Week
MAD, Larissa Faw - Thursday, September 11, 2014
One goal for the fall campaign was to create uplift during t ...
- KBS Wins TE Connectivity AOR
MAD, Larissa Faw - Thursday, September 11, 2014
The MDC shop will lead strategy, creative and social media efforts global ...
- Justin Cox Named Head of Strategy At Heat
MAD, Larissa Faw - Wednesday, September 10, 2014
Previously Cox was strategy lead at DDB California where he worked wi ...