- What Does Fido Think?
MAD, Larissa Faw - Wednesday, September 10, 2014
A new campaign for Big Lots, "Pet Focus Group," from O'Keefe, Reinha ...
- Kendall-Jackson's New Wine Targets 'Mature Millennials'
MAD, Larissa Faw - Wednesday, September 10, 2014
The wine maker has launched a new label-K-J Avant-and San Francisco-based He ...
- Telemundo Taps Into Sponsors, Social Media Influencers For New Reality Series
MediaDailyNews, Larissa Faw - Wednesday, September 10, 2014
Telemundo is embracing both traditional and nontraditional media to promote its newe ...
- University Of Florida Aims For The "Gator" Good
MAD, Larissa Faw - Tuesday, September 9, 2014
The new campaign, developed by branding and creative services agency 160over90, explor ...
- Publicis Groupe's Leo Burnett Acquires Turner Duckworth
MAD, Larissa Faw - Monday, September 8, 2014
The branding and design firm will retain its existing management team a ...
- Heat Builds Excitement For the Levi's Brand Inside 49ers' New Stadium
MAD, Larissa Faw - Monday, September 8, 2014
Levi's has named full-service creative agency Heat as its lead partner ...
- In Campaign From The Martin Agency Stoli Claims To Be 'THE Vodka'
MAD, Larissa Faw - Monday, September 8, 2014
It's the first work from The Martin Agency for the brand. T ...
- Milk Brands, LCE Rally The 'Great American Milk Drive'
MAD, Larissa Faw - Friday, September 5, 2014
Since April, Feeding America has partnered with U.S. milk companies and dai ...
- Pound & Gain Unites Film Lovers And Strangers
MAD, Larissa Faw - Friday, September 5, 2014
The Vancouver, Canada-based digital shop is launching an app at the Toron ...
- The UPS Store Gets Real With Customers
MAD, Larissa Faw - Friday, September 5, 2014
The brand is introducing a new, integrated marketing campaign that uses so ...
- You Gotta Spend It To Make It: Activision Earmarks $500 Million To Promote 'Destiny'
MAD, Larissa Faw - Friday, September 5, 2014
Activision is predicting that "Destiny" will become its next billion-dollar franchise. T ...
- They're Beautiful; Too Beautiful
MAD, Larissa Faw - Thursday, September 4, 2014
"Super Super Models," that is. Tongue firmly in cheek, Sir Richards Cond ...
- 'Larry' Reports From The Sidelines For Dr Pepper
MAD, Larissa Faw - Wednesday, September 3, 2014
The new "One of a Kind" campaign, from Deutsch LA, is design ...
- Kaiser Permanente's Campaign Goes 'G'local'
MAD, Larissa Faw - Wednesday, September 3, 2014
This year the healthcare company's "Thrive" campaign is turning its focus ...
- Bob Evans Selects Partners + Napier For Shopper Marketing
MAD, Larissa Faw - Wednesday, September 3, 2014
The agency landed the account after a competitive review with an undisclos ...
- Industry Vet Scott Reese Joins Rosetta's Healthcare Group As ECD
MAD, Larissa Faw - Tuesday, September 2, 2014
Reese will help lead creative execution across all of Rosetta's Healthcare clien ...
- O&M NY, IBM Turn Tennis Stats Into Emotional Musical Scores
MAD, Larissa Faw - Friday, August 29, 2014
This year's IBM U.S. Open Sponsorship focuses on its Big Data produ ...
- Publicis Groupe Restructures Level Studios; Appoints Dan Connolly As President
MAD, Larissa Faw - Friday, August 29, 2014
The agency has been separated from Rosetta and is now a stand-alo ...
- Jeannie Mai Stars In New Havas-Created Woolite Campaign
MAD, Larissa Faw - Thursday, August 28, 2014
The campaign is one of the first efforts under the new multi-yea ...
- Men Define Loyalty Programs Through Honor, Women See Trust
MAD, Larissa Faw - Wednesday, August 27, 2014
That's according to a new study, "Living Loyal," from Chicago-Based The Marketi ...
- Starcom Wins Guitar Center Account
MAD, Larissa Faw - Wednesday, August 27, 2014
Others participating in the review included incumbent Horizon Media, as well ...
- New Boy Scouts of America Campaign Designed To Reverse Sagging Enrollment
MAD, Larissa Faw - Tuesday, August 26, 2014
BSA's new "Build An Adventure" campaign features a series of short vide ...
- Puma Adds New Channels To Its 'Forever Faster' Campaign
MAD, Larissa Faw - Tuesday, August 26, 2014
The digital portion of the campaign-created by DigitasLBi-is kicking off now. Vide ...
- For Millennials, WOM Is A Big Driver For New TV Viewing Choices
MAD, Larissa Faw - Monday, August 25, 2014
A new study from Horizon Media also found that despite the growi ...
- Ride-Sharing Service Lyft Takes Off With New Agency, Ad Campaign
MAD, Larissa Faw - Friday, August 22, 2014
The Agency, SF Collective, is launching Lyft's first-ever multi-channel branding campaign titl ...
- A Film, A Coat And A Brand Ethos
MAD, Larissa Faw - Friday, August 22, 2014
The concept behind the film, titled "Bustle," is meant to invoke high-fashi ...
- Axe Wants You To Kiss For Global Harmony
MAD, Larissa Faw - Friday, August 22, 2014
The Unilever brand has teamed with Tongal for a user-generated contest th ...
- Clif Bar Names BKWLD Digital AOR
MAD, Larissa Faw - Thursday, August 21, 2014
The decision came after a formal review involving at least three oth ...
- KBS Takes Majority Stake In UK-Based Albion Agency
MAD, Larissa Faw - Thursday, August 21, 2014
The deal will boost KBS's effort to expand internationally. Albion will beco ...
- Roster Of Shops Develop Virtual Space Needle Visitor Experience
MAD, Larissa Faw - Wednesday, August 20, 2014
The entry point for visitors is the Space Needle Mobile App, whi ...