- Northwestern Mutual Bets Big On NCAA Sponsorship
MAD, Larissa Faw - Monday, March 17, 2014
The firm's media shop, Publicis Groupe's Spark, helped orchestrate the package, whi ...
- Who Would You Believe: Redford or Ferrell?
MAD, Larissa Faw - Saturday, March 15, 2014
Agency Butler, Shine, Stern & Partners Pits the two celebrities in ...
- Hello, HelloWorld: Agency Rebrands Itself, Plans To 'Redefine' User Engagement
MAD, Larissa Faw - Thursday, March 13, 2014
Formerly known as ePrize, the agency renamed itself HelloWorld in January. It ...
- Ready to Rumble: Mobile Platform Acquires Blue-Goo
MAD, Larissa Faw - Thursday, March 13, 2014
In a bid to marry technology with creative design, the mobile publishi ...
- Ogilvy Retains AOR For Mazatlan Hotels
MAD, Larissa Faw - Wednesday, March 12, 2014
It's a challenging assignment--the Mexican resort area has been plagued with dr ...
- Bank On It: BBDO Wins Wells Fargo
MAD, Larissa Faw - Wednesday, March 12, 2014
Wells Fargo has selected Omnicom's BBDO Worldwide as its brand agency ...
- After The Hoax, Can Pot Ads Ever Air Nationally?
MAD, Larissa Faw - Tuesday, March 11, 2014
MarijuanaDoctors.com said it was airing ads on all sorts of TV outlet ...
- Heat Develops Major Ad Launch For EA's Titanfall
MAD, Larissa Faw - Tuesday, March 11, 2014
The agency says that the "massive" campaign for the video game, d ...
- You're The Boss: Girl Scouts, LeanIn Vow To Ban 'Bossy'
MAD, Larissa Faw - Monday, March 10, 2014
The word, that is -- which is seen as pejorative, not t ...
- 7Up Goes Electronic To Court Hispanic Consumers
MAD, Larissa Faw - Friday, March 7, 2014
The new campaign, which showcases seven electronic dance artists, is the fir ...
- Wake Up And Smell The Bacon Phone
MAD, Larissa Faw - Thursday, March 6, 2014
It may not taste so great, but it just might inspire y ...
- Gyro Helps OneSource Rebrand As Avention
MAD, Larissa Faw - Wednesday, March 5, 2014
OneSource is rebranding as Avention -- a combination of Avenue and Invention.T ...
- Heineken, W+K Seek Filmmakers Via Twitter
MAD, Larissa Faw - Tuesday, March 4, 2014
A winner will be green-lighted to produce a very short film th ...
- You're Just A Video Away From A Trek Through Big Sky Country
MAD, Larissa Faw - Monday, March 3, 2014
Of course it has to be the winning video, part of ...
- Oscars Give Samsung, Netflix Huge Social Media Spike
MAD, Larissa Faw - Monday, March 3, 2014
Ellen's selfie taken with a Samsung phone went viral, topping 900 Twitt ...
- LG, StrawberryFrog NY Believe "It's All Possible"
MAD, Larissa Faw - Friday, February 28, 2014
A new branding campaign introduces both a new tagline and visual lo ...
- Isobar Uses Winks And Nods For New Google Glass App
MAD, Larissa Faw - Thursday, February 27, 2014
It's especially useful for those with disabilities but gives all users ...
- VML Grabs Puma Golf Account
MAD, Larissa Faw - Wednesday, February 26, 2014
The agency, part of Y&R, will handle creative concepts for broadcast, prin ...
- VisitBritain Launches Global Tourism Blitz
MAD, Larissa Faw - Tuesday, February 25, 2014
The campaign puts an emphasis on sites outside of London, which h ...
- Ogilvy & Mather Worldwide Wins Tiffany & Co. Account
MAD, Larissa Faw - Monday, February 24, 2014
The WPP shop was named lead global creative agency for print, vide ...
- Omelet Cooks Up Tasty SXSW Stunt
MAD, Larissa Faw - Friday, February 21, 2014
The LA-based shop is playing off its "Rise and Shine" motto a ...
- Dr Pepper, Telemundo Media Launch Multiplatform 'Unico" Campaign
MAD, Larissa Faw - Thursday, February 20, 2014
Interpublic's Deutsch LA is the creative agency that conceived and developed t ...
- Wayans, Agency Click 3X Partner On 'Funny' Branded Content Platform
MAD, Larissa Faw - Wednesday, February 19, 2014
New online content platform 'What The Funny' is partnering with creative digit ...
- Ad Shop Wyse To Use Rentrak As Its Sole Local TV 'Currency'
MAD, Larissa Faw - Tuesday, February 18, 2014
The big midwest indie shop said it will use Rentrak instead ...
- Kao USA Seeks New Creative Agency
MAD, Larissa Faw - Monday, February 17, 2014
The company, makers of John Frieda, Jergens and other well-known brands, a ...
- Mars Advertising Hires Several New 'Martians'
MAD, Larissa Faw - Monday, February 17, 2014
Shopper marketing agency Mars Advertising has hired and promoted a slew ...
- SF, EWC Launch Beautiful Brow Campaign
MAD, Larissa Faw - Friday, February 14, 2014
European Wax Center is launching a national campaign designed to extend t ...
- Terri & Sandy JDate Solution: New 'Get Chosen' Brand Campaign
MAD, Larissa Faw - Thursday, February 13, 2014
The new campaign, which launches today is filled with humor. What ki ...
- Feel The Heat: Agency Launches Weapon-Free Campaign For Shooter Game
MAD, Larissa Faw - Thursday, February 13, 2014
Electronic Arts/PopCap Games required an extra level of creativity from its full-servi ...
- Pizza Hut Creates Online Dating Profile For New Ad Campaign
MAD, Larissa Faw - Tuesday, February 11, 2014
Pizza Hut is seeking relationship assistance from online dating Web site OKCup ...