- DigitasLBi Wins Puma Digital Business
MAD, Larissa Faw - Wednesday, February 12, 2014
The Publicis-owned shop becomes the brands first global digital agency. The accou ...
- StrawberryFrog Launches U.S. Brand Campaign For Mahindra
MAD, Larissa Faw - Monday, February 10, 2014
The agency likens the new campaign to corporate branding efforts like 'Sma ...
- BMW Launches New 'i' Series During NBC's Sochi Coverage
MAD, Larissa Faw - Friday, February 7, 2014
The German carmaker is making its largest media investment of the ye ...
- GroupM Gets Creative With New Hulu Series
MAD, Larissa Faw - Thursday, February 6, 2014
GroupM Entertainment is serving as a financier and executive producer for t ...
- Fusion92 Licenses Sony Service For High-Tech Ad Programs
MAD, Larissa Faw - Wednesday, February 5, 2014
The Chicago-based agency will effectively serve as Sony's sales rep in t ...
- Kontera: Skittles, SodaStream, Budweiser Are Super Bowl Winners
MAD, Larissa Faw - Tuesday, February 4, 2014
The analytics shop found ads that strongly resonate took an integrated approac ...
- Agency Heavyweights, Google, Lend Media And Messaging Support to Obamacare
MAD, Larissa Faw - Tuesday, February 4, 2014
Razorfish and La Comunidad are handling creative duties for a new $ ...
- RAPP UK's Rik Haslam Jumps Pond To Head NY Creative Efforts
MAD, Larissa Faw - Monday, February 3, 2014
Haslam replaces Wayne and Kim Pick, the husband-and-wife team that has overse ...
- Priceline's Parody Bowl
MAD, Larissa Faw - Sunday, February 2, 2014
The firm's real-time marketing plan will poke fun at other Super Bo ...
- Goldie Rocks: Intuit Helps Girl Power Toymaker Blast Off During Big Game
MAD, Larissa Faw - Sunday, February 2, 2014
One of the few real surprises in this year's Ad Bowl w ...
- Must Super Bowl Ads Be Viral?
MAD, Larissa Faw - Thursday, January 30, 2014
It's no longer just about the spot in the game. In fac ...
- Jim Beam Launches First Global Ad Campaign
MAD, Larissa Faw - Wednesday, January 29, 2014
The global effort, Beam's first, features the actress Mila Kunis and t ...
- Be My Valentine, Texas Style
MAD, Larissa Faw - Tuesday, January 28, 2014
What better place to woo your sweetie than the City of Yell ...
- Rosetta Taps Kang From Digital Kitchen
MAD, Larissa Faw - Monday, January 27, 2014
Publicis Groupe-owned Rosetta continues to beef up its leadership team under T ...
- Now Hear This: Provenir Launches New Listening Platform
MAD, Larissa Faw - Sunday, January 26, 2014
Boston-based tech company Provenir is introducing the "Big Data Listening and Engageme ...
- No Matter How You Cut It, Use Wisconsin Cheese
MAD, Larissa Faw - Thursday, January 23, 2014
At least that's what the state's dairy producers want. They're launching ...
- Up Close And Social: Adobe To Spotlight Emerging Artists
MAD, Larissa Faw - Wednesday, January 22, 2014
A social campaign, "The New Creatives Are Here," from Adobe ad sh ...
- Arby's CMO Reveals New Ad Strategy
MAD, Larissa Faw - Wednesday, January 22, 2014
CMO Rob Lynch says Arby's needs to promote the variety of tas ...
- "About Last Night" Hooks Up With Iman Cosmetics
MAD, Larissa Faw - Tuesday, January 21, 2014
The campaign marks the first movie partnership for the cosmetics brand, whi ...
- Arby's Names Fallon As New Lead Agency
MAD, Larissa Faw - Tuesday, January 21, 2014
The QSR chain called a review last fall shortly after the arriv ...
- Lucky Groom: New David's Bridal Ad Campaign
MAD, Larissa Faw - Monday, January 20, 2014
David's Bridal launches its first national ad since being acquired by ...
- Media Management Inc. Patents 'Circle Audit' System
MAD, Larissa Faw - Monday, January 20, 2014
Media Management Inc. has patented its ad auditing platform called Circle Audi ...
- Kerr Is Clear's New Global Brand Ambassador
MAD, Larissa Faw - Friday, January 17, 2014
Lowe Campbell Ewald NY will handle creative duties for a new ...
- Courting Done, SapientNitro, La Comunidad To Make 'Beautiful Babies Together'
MAD, Larissa Faw - Thursday, January 16, 2014
Digital shop SapientNitro, part of the Sapient Corporation, has acquired Miami-based multicultur ...
- KISS And Tell: Iconic Band Rocks Varvatos' Spring Campaign
MAD, Larissa Faw - Wednesday, January 15, 2014
Ad shop Yard and photographer Danny Clinch, long-time collaborators with the fashi ...
- Ad Trends 2014: Pranks, Shocks, And Visiting The Dark Side
MAD, Larissa Faw - Wednesday, January 15, 2014
New York-based agency sparks & honey has issued a new report outlini ...
- Pawnder This: New Campaign Positions Jewelry Resale As Upscale
MAD, Larissa Faw - Tuesday, January 14, 2014
Circa and creative agency Sison & Overton have developed an ad campai ...
- Stream Of Fizziness: Scarlett Johansson Stars In SodaStream SB Ad
MAD, Larissa Faw - Monday, January 13, 2014
The marketer, which sells home soda-making systems, is making a big pu ...
- Maytag Deploys A New Man For Its 'Inside' Campaign
MAD, Larissa Faw - Monday, January 13, 2014
Compared to the old Maytag Repairman, the new guy is younger, buffe ...
- Tostitos Wants To Be The Life Of The Party
MAD, Larissa Faw - Monday, January 13, 2014
Latest campaign includes integrations from Jimmy Kimmel, working with Omnicom's The Marketi ...