Kipp Jarecke-Cheng

Articles by Kipp All articles by Kipp

• Millennials And Finance, With A Slice Of Avocado Toast in Engage:Millennials on 05/26/2017
  

  Media types often like to portray Millennials as irresponsible and irrepressible narcissists who are more interested in squandering their paychecks on pricey avocado toast or on ill-fated music festivals held at private Caribbean islands than saving for the unforeseeable future.

• Why Do So Many Millennials Still Live At Home? in Engage:Millennials on 04/28/2017
  

  For many Millennials nowadays, graduating from childhood into adulthood seems to be an especially uncertain passage. The confluence of student loan debt, underemployment, and delayed marriage has resulted in a unique generational moment when more American young adults currently live with their parents than in any other living arrangement, according to the U.S. Census Bureau.

• 5 Things You Need To Know About Millennials And Health in Marketing: Health on 03/24/2017
  

  Youth may be wasted on the young, but when it comes to taking control of their health and well-being, Millennials are pretty much kicking older generations' saggy-old butts. That's because, unlike Baby Boomers and Gen Xers, Millennials have a decidedly different take on what wellness means to them and how they're living their best lives.

• Millennials And The Rise Of #FoodPorn in Engage:Millennials on 03/24/2017
  

  Many years before obsessively photographing food became the socially acceptable practice that it is today, my dad used to send me CD-ROMs filled with pics of each and every meal that he and my mom ate while they were on vacations. The CDs were labeled "Mediterranean Cruise" or "Adventures in Chile," and on the discs, there would be hundreds of carefully composed portraits of whatever was on my parents' plates at any given destination. Never mind that there was nary a shot of either my mom or dad in various and sundry exotic holiday locales. Documenting some of his favorite (and not-so-favorite) vacation eats was the only way that my dad chose to remember wherever he'd been.

• Millennials And The Age Of Distrust in Engage:Millennials on 02/24/2017
  

  With the proliferation of fake news in real news cycles and the advent of alternative facts as actual facts, there's little wonder that trust is in short supply these days. When it comes to formerly stalwart institutions such as media, government and business, untangling the Gordian knot of what's legitimate and what isn't has become such a chore that giving into the undertow of a questionable new world order or living in a perpetual state of doubt appear to be the only viable options-save for losing one's mind altogether.

• Millennial New Word Order in Engage:Millennials on 01/27/2017
  

  Since time immemorial, the olds have had an annoying habit of co-opting words and phrases created and used by the young'uns, then adding those once-secret words and phrases into their daily lexicons, lotsa times in advertising. Whether it was triggered by a Paleolithic "cool mom" copycatting her sullen teenaged daughter's cave drawings or grandparents posting their own selfies and #TBT pics on the Book of Faces, the thrill and utility of having a language of one's own is greatly diminished for young people, it seems, as soon as older generations (or marketers) get their hands on it.

• The Year That Kinda Sorta Was For Millennials in Engage:Millennials on 12/23/2016
  

  For many Millennials, 2016 fittingly could be chalked up as the best of times and the worst of times. While the wisdom of the olds didn't much curtail their continued fascination with the foolishness of the young'uns, there were definite highlights and lowlights for peeps ages 18 to 34 and the things they did and/or enjoyed. As we turn another page on this epoch of belief and incredulity, let's take a look at a coupla Millennial-inspired and/or Millennial-adjacent winners and losers of the year:

• Millennials And The Information Echo Chamber in Engage:Millennials on 11/25/2016
  

  Since the 2016 election tallies came in a coupla weeks ago, lotsa peeps have been tryna point fingers at someone or something to lay the blame (or the credit) for what happened. The "media" has been everyone's favorite punching bag of late for obvious reasons, partly cuz the Fourth Estate always catches flak whenever things go wrong and/or alt-right, but mostly cuz it's always easier to shoot the messenger than it is to actually hear the message, amirite?

• It's President Nasty Woman For Millennials And Younger in Engage:Millennials on 10/28/2016
  

  With less than two weeks until the country decides whether a reality TV showboat or a #nastywoman will set up shop in the Oval Office for the next four years, all eyes are turning to see what's gonna happen with the Millennial vote. It seems every election cycle, the spotlight invariably shines on young voters, partly cuz they're notoriously and reliably lackadaisical when it comes to getting out and casting their votes, but mostly cuz children are our future and stuff.

• 5 Things You Need To Know About Millennials And Health in Engage:Millennials on 09/23/2016
  

  Youth may be wasted on the young, but when it comes to taking control of their health and well-being, Millennials are pretty much kicking older generations' saggy-old butts. That's because, unlike Baby Boomers and Gen Xers, Millennials have a decidedly different take on what wellness means to them and how they're living their best lives.

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