- Sweeping Privacy Laws Are Here, But What Does Privacy Really Mean? in
Marketing Insider on
07/02/2018
At the heart of GDPR and California's Consumer Right to Privacy Act 2018 (a GDPR-like law that the state's voters will consider in November) is a simple and appropriate concept: consumers ought to
have a say in how companies use their personal information. Although still somewhat vague, supposedly GDPR places the spotlight on consumer privacy by forcing action around consent.
- Walled Gardens Are Back -- But Don't Expect A Bountiful Harvest in
Digital News Daily on
10/06/2017
Facebook and Google represent an advertising duopoly. In a sense, we've come full circle and returned to the early days of the commercial internet, when walled gardens like AOL and Yahoo were the main
games in town. Of course, walls are "in" these days, as any political junkie or "Game of Thrones" fan can tell you. But, while walls are intended to bring consumers a sense of structure and security,
critical issues such as ad fraud, viewability and fake news are far less transparent behind the walls.
- Doctor Knows Best: Why Provider Data Should Drive Healthcare Marketing in
Marketing: Health on
11/14/2016
Healthcare and pharmaceutical marketers will spend nearly $2 billion on digital advertising this year, a 15% increase over 2015 spending. But while these advertisers are ramping up their testing of
digital, little has changed in the way they approach the challenge of building a target audience.
- The Necessity Of Location Politics in
Marketing: Politics on
11/10/2015
Reflecting on the Ad-Tech show in New York, it was notable how many agencies, demand-side platforms and consultants were on the show floor peddling their expertise in Digital Political campaigning for
the 2016 cycle. Clearly, all the "Inside the Cave" reporting and the subsequent onslaught of PR around digital politics has had an impact.
- At The End Of The First Period: 158 Take The Lead in
Marketing: Politics on
10/14/2015
As the primary races move from summer into fall, the Federal Election Commission has released its report of donors to candidates running for president in 2016. To the surprise of no one, the largest
donor commitments have been made by a relatively small number of businesses and families.
- 'Corporations are People, Too' in
Marketing: Politics on
09/08/2015
Four years ago in front of what the Washington Post reported as a testy crowd at the Iowa State Fair, Mitt Romney responded to a call for increasing corporate taxes with the claim that "corporations
are people, too, my friend." One of several tough exchanges for the Republican candidate over the course of his campaign, but one that, in spite of this "low light" moment, may hold a hidden truth
that could help improve the execution of campaigns in the coming 2016 cycle.
- Political Tailgating in
Marketing: Politics on
08/11/2015
Like tailgating at a college football game, the pre-primary crowds of presidential politics are small, but the energy level among true believers is off the charts. Positioning on issues doesn't
matter. Substantive policy solutions don't matter. The closest thing to a qualitative review is counting "likes" on Facebook and selectively embracing whichever one of the ten national polls confirms
the popularity of your favorite candidate.
- It's Political Branding Season in
Marketing: Politics on
07/14/2015
The presidential primary season has entered its post-announcement phase with more flights and hotel rooms booked into Iowa and New Hampshire than at any time since July 2011. The field of candidates
is even more crowded than expected.
- Notice Me ... in
Marketing: Politics on
06/09/2015
It's approaching summer vacation time. While we are getting ready by stocking our coolers and tossing beach chairs into the back of our SUVs, a few politicians are starting to wake up to the fact that
it's nearly crunch time. This is especially true among the 19 or so hopefuls seeking relevancy in the Republican Party. The home team media outlet has already drawn a line in the sand to cut the field
to ten for the debates. Candidates understand that there are only eight months until the first primaries, and the challenge for too many of them is finding a way to get noticed.
- Next Up: Event Targeting In Politics in
Marketing: Politics on
05/12/2015
Candidates for public office love events. Country fairs, town halls, campus visits, and, of course, political conventions. In the old days of politics (before 2008) candidates and their surrogates
would even stand on street corners at busy intersections with a fist full of flyers. They mucked up traffic for 30 seconds madly dashing from car to car distributing their pledges as we anxiously
waited for the light to change.