Adam SorocaMember since September 2014
Adam founded nToggle to help buyers and sellers trade with greater efficiency and transparency as the programmatic era comes of age. Adam is both a digital advertising entrepreneur and inventor, holding over 90 awarded patents spanning mobile advertising and search techniques. Prior to nToggle, Adam was the chief product officer at Millennial Media (via acquisition of Jumptap), where he oversaw the global product and operations teams. Adam was the chief product officer and a founding leadership team member at Jumptap, the leading mobile programmatic and audience platform. He pioneered bringing both audience data (DMP) and programmatic capabilities (DSP) to the mobile industry. Prior to Jumptap, he served as general manager of Search Services for Lycos, Inc., which included overseeing Lycos Search and HotBot, the award-winning, leading search engines in the Lycos Network. Adam served as group product manager for Lycos InSite™, a comprehensive suite of search marketing tools providing advertisers with a single dashboard to manage campaigns from customer acquisition through ROI analysis. Prior to Lycos, Adam ran three business units for Internet retailer MotherNature.com and managed business development for Cybersmith. Adam graduated with Cum Laude honors from Middlebury College.
Articles by Adam All articles by Adam
- Introducing The BAM Index: Better Measure Of Bidder Potential in
Real-Time Daily on
The programmatic queries-per-second (QPS) arms race must end. Isn't the industry mature enough to stop the "mine is bigger than yours" argument? To that end, it's time to introduce a new programmatic measurement statistic.
- Five Best Practices For Mobile Programmatic Campaigns in
Programmatic Insider on
Programmatic advertising is sweeping the digital landscape. While it's long been a staple in online, mobile programmatic bidding is taking off like a rocket -- and without third-party cookies to boot. According to IDC, mobile RTB spend in the U.S. is forecast to reach more than $2.9 billion by 2017. With a healthier budget, how can advertisers ensure they're taking the right approach? Check out our five best practices for your mobile programmatic campaigns.