Articles by Matt All articles by Matt
- Moving Together To 'Bolero': Our Industry's Flight To Quality in
Real-Time Daily on
05/11/2017
One of the most moving pieces of music I know is Ravel's "Bolero." You might not know the song by name, but you'd recognize it if you heard it. It starts with a simple quiet drumbeat, then builds by adding clarinet, oboe, bassoon, strings, brass - and ultimately the entire orchestra. All the while, the same drumbeat plays on. Our industry has its own instruments. In 2017 they started playing together cohesively, building on the common pulse of improving the digital advertising environment for audiences, marketers, and publishers.
- In Programmatic Integration, The Buyers Are In Front -- Again in
Programmatic Insider on
05/23/2014
A recent trend has prompted me to preemptively say I was wrong about something. I have been claiming that while most of the industry buzz the past 18 months has been about sales channel conflict with publishers, the larger drama is among the agency trading desks set up by the major holding companies -- some partly to take advantage of client fee "double dipping" as well as to leverage specific skill sets and platforms that provide a very different operational process and client benefit for programmatic buying vs. traditional IO-based buying.
- Labels Matter For Publishers In Programmatic in
Programmatic Insider on
04/28/2014
I was raised to avoid using labels. Describing people, countries, and companies with broad descriptions that can border on stereotypes, positively or negatively, can be very dangerous and inappropriate. Still, In today's world of programmatic buying and selling, and more specifically in the expanding world of private exchanges, labels are critical.
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