Brittany Barnic

Articles by Brittany All articles by Brittany

• The Millennial Instagrammer #nofilter in Engage:Millennials on 07/06/2015
  

  Instagram. What are some words that come to mind when you think about it? Perhaps "photos, friends, quick, easy, streamlined, visual, lifestyle, entertaining, app, or social might be a few. This photo sharing app was created by Kevin Systrom and Mike Krieger, and was launched in October of 2010. The application rapidly gained popularity, with over 100 million active users as of April 2012, at which point Facebook decided to acquire them for $1 billion. Instagram continued to grow following the acquisition, reaching 200 million active users as of March 2014, and over 300 million only nine months later in December 2014, as reported by Statista.

• How To Evade The Commercial Dodger in Engage:Affluent on 06/12/2015
  

  On Demand, premium channel subscriptions, TiVo, satellite radio - these are all services that have gained widespread traction over the past few years. With On Demand you can choose from hundreds of movies and hundreds of television series to watch with a click of your remote. Premium channel subscriptions such as HBO, Showtime, Cinemax and Starz give you the luxury of being able to watch your show/movie without being interrupted by commercial breaks. TiVo gives peace of mind to those "on-the-go" who do not have time to catch their favorite TV show when it's airing; the record feature allows you to save and watch at a later date. In addition, the fast-forward feature means you can speed right past those pesky commercials if you so choose.

• Wave Goodbye To Traditional Radio Spots And Say Hello To Custom Content in Engage:Millennials on 05/01/2015
  

  We've all been there. You're riding along in the car jamming to one of the overly played songs (that happens to be a guilty pleasure of yours) only to be slapped in the face with a dreaded series of commercials to follow. You may listen to the first one with fingers crossed in hopes that it was just a "one and done" scenario and that the music will be back up and running following the 30-second spot, but no. It continues on.

• Dodging The Commercial Dodger in Engage:Affluent on 03/25/2015
  

  On Demand, premium channel subscriptions, TiVo, satellite radio - these are all services that have gained widespread traction over the past few years. With On Demand you can choose from hundreds of movies and hundreds of television series to watch with a click of your remote. Premium channel subscriptions such as HBO, Showtime, Cinemax and Starz give you the luxury of being able to watch your show/movie without being interrupted by commercial breaks. TiVo gives peace of mind to those "on-the-go" who do not have time to catch their favorite TV show when it's airing; the record feature allows you to save and watch at a later date. In addition, the fast-forward feature means you can speed right past those pesky commercials if you so choose.

• Premiums Require Personalization  in Engage:Affluent on 02/25/2015
  

  We live in a world that is run by technology. We can order our groceries online and have them delivered. We can video-chat with friends living on the other side of the world. We can pay our bills via a secured website. We can even get medical evaluations via this World Wide Web! So many of the daily, personal errands that we used to run can now be done with the click of a mouse and the entering of your credit card number. Going are the days where we became personal friends with the person behind the counter at the bank or at the dry cleaners. These days are truly becoming few and far between.

• A Super Bowl Visit Means Super Bucks in Engage:Affluent on 01/27/2015
  

  Super Bowl XLIX taking place in Phoenix on Sunday is quickly approaching for the face-off between defending champions Seattle Seahawks and the New England Patriots. Ad budgets are exorbitant as always and it seems as though fans that are interested enough to make the trip to Phoenix must have exorbitant budgets as well, of disposable income that as.

• Jet-Setters: Their Travel Preferences in Engage:Affluent on 12/24/2014
  

  As 2014 approaches its final days, no matter the industry, we look towards the New Year with hopes to see improvements. Fortunately for the travel industry, a very positive outlook has been forecast.

• The Affluents' Affinity For Digital in Engage:Affluent on 11/26/2014
  

  In our ever-evolving, digitally obsessed, internet-driven world, it is no surprise that the affluent consumers - those with the most disposable income to spend on tech-toys for both themselves and the entire family (if they have dependents) - play a large role in driving the e-commerce market.

• Marketers Succeed In Building Wine Awareness Among Millennials in Engage:Millennials on 11/07/2014
  

  Among all alcoholic beverages, the wine category has been steadily growing for the past few years. Despite the fact that Baby Boomers still make up the majority of the market for wine consumption, Millennials actually have become the fastest-growing demographic making them a target for producers and marketers. According to Euromonitor, Millennials in the U.S., in particular, are even becoming fascinated with wine at a pace not yet visible among younger generations in Europe.

• Wary Millennials Are Keen On UGC  in Engage:Millennials on 10/03/2014
  

  With terror threats to our nation at peak levels and risks of the deadly Ebola disease spreading throughout the globe, the world is truly a scary place at this point in time. As wonderful as it would be to assume that everyone was your friend and that we all had each others' best interests in mind, this is certainly not the case.

Comments by Brittany All comments by Brittany

• The Millennial Instagrammer #nofilter by Brittany Barnic (Engage:Millennials on 07/06/2015)
  

  Hi Anthony, thank you!  Your study was very helpful, and more importantly, interesting.Hope you have a great day as well!

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.