Brian Selander
Member since August 2014Contact Brian- Executive Vice President Whistle Sports Network
- Twitter: bselander
- 17 Ridings Way
- Chadds Ford Pennsylvania
- 19317 USA
Brian Selander is an Executive Vice President at The Whistle Sports Network. The Whistle Sports Network launched on January 1, 2014 as the first sports-focused Multi-Channel Network and had scaled by 2016 to over 270 million aggregate fans and followers.
Articles by Brian All articles by Brian
- It's Not About The Snacks: Millennials Are More Complex Than That in
Engage:Millennials on
08/19/2016
The millennial generation is now the largest generation with the greatest combined purchasing power in history, which makes this demographic a force to be reckoned with - and important to understand. At a recent industry conference, numerous panels and conversations were focused on cracking the code to millennials and advertising products and services to them. Multiple executives named workplace snacks, lax work environments, casual dress codes and social media-driven projects as the winning factors to convincing millennials to choose a company and join a workplace.
- Sports Content For Young Fans: Why It's Important, And What Big Media Can Learn From Dude Perfect in
Marketing: Sports on
03/15/2016
Many millions of adults today probably remember their first Little League game, or their first time tying on a pair of cleats, or participating in any other sort of sport. Today, various studies examining the participation of young fans between 6 and 17 in organized sports teams put the total number of young fans as low 21.5 million and as high as 28.7 million, and that number only continues to grow. This statistic does not even account for those who start before the age of six. Indeed, 60% of boys and 47% of girls are already on teams by their sixth birthdays.
- Sports Content For Young Fans: Why It's Important, And What Big Media Can Learn From Dude Perfect in
Engage:Men on
08/28/2014
Many millions of adults today probably remember their first Little League game, or their first time tying on a pair of cleats, or participating in any other sort of sport. Today, various studies examining the participation of young fans between 6 and 17 in organized sports teams put the total number of young fans as low 21.5 million and as high as 28.7 million, and that number only continues to grow. This statistic does not even account for those who start before the age of six. Indeed, 60% of boys and 47% of girls are already on teams by their sixth birthdays.
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