Paul Martecchini
Member since September 2009Contact Paul- SVP Global Marketing Connexity
- http://www.connexity.com
- LinkedIn: www.linkedin.com/in/pmartecchini/
- Twitter: pmartecchini
- 1220 West Olympic Blvd.
- Suite 300
- Los Angeles California
- 90064 USA
Senior Vice President Global Marketing for Connexity. Former VP Marketing at OpenX and AdNectar, and 8 year digital marketing executive at Yahoo!
Articles by Paul All articles by Paul
- Dynamic Creative In A Programmatic World in
Real-Time Daily on
03/31/2016
As marketers get savvier at collecting and leveraging data, the opportunities around personalization messaging-also known as dynamic creative optimization-are evolving. In the last 10 years, the industry has reached the point where display advertisements can be dynamically assembled in a split second based on consumer data, context, and inventory availability, among other factors. Most marketers agree that this highly tailored approach to advertising is here to stay. But now it's imperative to understand the importance of the accuracy of the underlying data that drives the placement and the creative display.
- Programmatic Marketing Is The Key To Reaching Millennials in
Real-Time Daily on
09/11/2014
Brand managers ask whether it's possible to launch branding initiatives programmatically, but I think that's the wrong question. What they need to ask is: How quickly can I get good at it? Why the urgency? Look no further than your newest employees; I bet they're Millennials.
Comments by Paul All comments by Paul
- 10 Better Excuses Than 'I Fell Asleep'
by
George Simpson
(Online Media Daily on
06/27/2014)
Hilarious George, I think you could do stand-up. Adtech needs you!
- More Women Use Social Networks, But Brands Not Benefiting
by
Laurie Sullivan
(Online Media Daily on
09/02/2009)
Great post! I agree with Matt Wise when he says "marketers need to create a package that women can pass around that allows others to learn from it." This social aspect to brand advertising is what AdNectar (www.adnectar.com) has been incredibly successful with. With Godiva Chocolates, over one million virtual boxes of chocolates were sent as a form of form of personal expression. With Method Products, we were able to lift purchase intent by over 60% (Vizu) when people sent "clean up your act!" greetings.
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