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Paul Martecchini

Member since September 2009Contact Paul

Senior Vice President Global Marketing for Connexity. Former VP Marketing at OpenX and AdNectar, and 8 year digital marketing executive at Yahoo!

Articles by Paul All articles by Paul

  • Dynamic Creative In A Programmatic World in Real-Time Daily on 03/31/2016

    As marketers get savvier at collecting and leveraging data, the opportunities around personalization messaging-also known as dynamic creative optimization-are evolving. In the last 10 years, the industry has reached the point where display advertisements can be dynamically assembled in a split second based on consumer data, context, and inventory availability, among other factors. Most marketers agree that this highly tailored approach to advertising is here to stay. But now it's imperative to understand the importance of the accuracy of the underlying data that drives the placement and the creative display.

  • Programmatic Marketing Is The Key To Reaching Millennials in Real-Time Daily on 09/11/2014

    Brand managers ask whether it's possible to launch branding initiatives programmatically, but I think that's the wrong question. What they need to ask is: How quickly can I get good at it? Why the urgency? Look no further than your newest employees; I bet they're Millennials.

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