Articles by John All articles by John
- Coalition for Better Ads Will Drive Change Consumers Want, And That The Industry Needs in
The relationship between consumers and advertising is changing. Advertising has fueled the explosive growth of the Internet and mobile media, bringing access to valuable content, services and applications at little or no cost to consumers. However, much of this growth has taken place without enough attention to user experience, and partially as a result the use of ad blocking technology is growing at an alarming rate. If publishers cannot contain ad blocking, they will risk denying marketers access to valuable audiences and increasing the price of online advertising significantly. The new Coalition will help.
- How Advertisers Can Lead the Fight Against Digital Piracy in
For marketers, our brands are our most valuable possessions. Most advertisers would gladly remove risky sites from their campaigns, but until now, there hasn't been an easy process to ensure it will happen.
Comments by John All comments by John
- Group M's John Montgomery: How Do Ad-Blockers That Use White Lists Differ From Extortion?
John I agree. We cant start having a dialog with consumers about not blocking advertising without significantly improving the quality of the experience.
- Digital And Data's Relentless Transformation Of Media Industry Continues
(Online Spin on
Dave, agencies may not be able to pay top dollar or be the first call for Data Scientists yet - but I think we soon could be. Agencies are arguably wrestling with the most interesting data challenges: those that connect the impression with the sale (or the desired action). That means understanding the consumer's behavior across devices, including non digital media and retail overlaid with investment automation, supply chain safety issues and media pricing.Its a huge and fascinating challenge and we are working hard at it.John Montgomery
- An Open Letter To The Online Publishers Association
(Publishing Insider on
The OPA should also consider that their openly biased approach risks alienating their client base (marketers and their agencies) who rely on third party measurement for targeting insights - so that they can effectively place advertising on OPA member sites.
- The Irony Of Employability
(Online Spin on
Maybe, but being employable can also land you the dream job that you are passionate about..
- Yes, You ARE Being Tracked -- Get Over It
Good article George - this is what we need more than anything else - education about the value exchange - respectful use of consumer data in exchange for a largely free web.
- So God Made A Whiner
(Mad Blog on
Maybe you are over-intellectualizing here. Consider who buys trucks and whether the ad appealed to the right audience: Strong family values - check God-fearing - check Conservative - check Appealed to blue collar, middle America - check Patriotic - check Appealed to Barbara Lippert - not so much. Love your writing.
- Asking The Really Big Questions
(Online Spin on
Kaila. I like your column - it is all really much bigger than advertising. I still have your Steve Jobs eulogy on my wall as reminder.. I guess all of us will find a time when we will reflect on the contribution we have made and whether the sweat and frustration have been worth it. And when I do, I hope I never concur with Linds. Whilst advertising will never compete with the great philanthropies, its the same for most commercial endeavors. In my career (so far) I have been lucky to work with some of the smartest people, most of them nice, learned a huge amount about a huge amount of things (from toilet tissue to telephony), experienced just about every human state except boredom and all the while, I have been able to contribute to putting food on the family table. I know that we cant aspire to compete with Mother Teresa for the good that we have brought to the world, but advertising has changed cultures, built amazing brands, stimulated economies and entertained millions (the good ads anyway). Sometimes we work unreasonably hard for seemingly ungrateful clients. But thats part of the game (its not a con). Human beings like to be challenged, to push themselves - it gives us something to tell stories about, to exaggerate the challenges and to complain to each other. Its what we do - everyone in every industry has it tough. Its never to late to get out and do something else. I think, with respect, that's what Linds should have done before he was overwhelmed.
- Politics Makes Strange Bedfellows (And So Do I)
(Garfield at Large on
OK, OK, I'll buy one!
- The Privacy Monster Under The Internet Bed
(Online Spin on
That 82% of consumers dont want to be tracked comes as no surprise.If you ask people whether they want to pay tax or take out the garbage they would respond in a similar way.Privacy advocates have to stop using research in this way - it undermines their integrity.Of the consumers who click on the "Ad Choices" icon (we can readily assume they are interested or concerned about their privacy) less than 1% decide to opt-out. To say this at odds with the research mentioned in the article would be an understatement.I wonder how consumers would respond to the following question:"In exchange for free content (in fact, a largely free internet) would you be prepared to share some of your (non personally identifiable) browsing behavior with an advertiser?" Its all about a value exchange.
- Do-Not-Track Bill Introduced In Senate
(Online Media Daily on
There is a real danger that we will confuse the consumer if we apply a universal do not track mechanism. There is already an easy way for consumers to opt-out of data tracking. Washington should let the industry self regulation program take hold before moving forward with regulation. In addition, how will they monitor compliance if DNT is consumer initiated?