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After more than eight years at Havas Digital, Katrin Ribant left to cofound Datorama, which she serves as chief solutions officer.
Two constants will remain as we head into 2016. First, data will continue its exponential growth in volume and across all-new channels. Second, marketers will continue to struggle making sense of it all. Here are three concrete predictions for the coming year.
As marketing transforms into a primarily data-driven practice, businesses need to understand the services and professional hires that will enable them to stay competitive.
The only way to truly integrate all technologies in your Marketing Technology Stack is to build bridges across these silos and teach different sub-departments to work together effectively.
Retargeting is a wonderful way to remind consumers of your existence - when it's done right. These three steps can help ensure that you're reaching today's shoppers in the best way possible.
Marketers dream of buying video and TV as a single channel. From the perspective of consumers, the two fields are already becoming one. More and more consumers can watch video on any device, so their concern is the content itself, rather than the TV, PC or smartphone that brings it to them.
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