Katrin Ribant

Articles by Katrin All articles by Katrin

• 2016 Predictions: Marketers, Batten Down The Hatches, It's About To Get Rough Out There in Marketing Insider: Cross-Channel on 12/07/2015
  

  Two constants will remain as we head into 2016. First, data will continue its exponential growth in volume and across all-new channels. Second, marketers will continue to struggle making sense of it all. Here are three concrete predictions for the coming year.

• Three Considerations As Marketing Spend On Technology Skyrockets in Marketing Insider: Cross-Channel on 10/19/2015
  

  As marketing transforms into a primarily data-driven practice, businesses need to understand the services and professional hires that will enable them to stay competitive.

• The Missing Link: No Single Source Of Truth  in Marketing Insider: Cross-Channel on 08/24/2015
  

  The only way to truly integrate all technologies in your Marketing Technology Stack is to build bridges across these silos and teach different sub-departments to work together effectively.

• Three Ways To Make Retargeting Really Work for Retailers  in Marketing Insider: Cross-Channel on 06/29/2015
  

  Retargeting is a wonderful way to remind consumers of your existence - when it's done right. These three steps can help ensure that you're reaching today's shoppers in the best way possible.

• Want to Make TV And Video One Buy? Change The Cost Models in Video Insider on 05/06/2015
  

  Marketers dream of buying video and TV as a single channel. From the perspective of consumers, the two fields are already becoming one. More and more consumers can watch video on any device, so their concern is the content itself, rather than the TV, PC or smartphone that brings it to them.

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