Ray Rosti is the Chief Digital Officer of Publicis Health Media where he leads the ever-expanding platform-based media team that spans search, programmatic, and social. Under his guidance, his team of more than 130 digital buying and optimization professionals utilize insights, data, technology, and automation to provide holistic digital strategy for more than 200 health and wellness brands.
Ray ensures that the platform buying and optimization teams are applying precision tactics to the planning and execution of clients' digital campaigns, as well as capitalizing on the continuous flow of data to optimize campaigns in real time. Ray has over 20 years of digital marketing experience across the pharma, travel, finance, publishing, CPG and entertainment categories. He is a member of the Google Healthcare Advisory Board.