Ray Rosti
Member since June 2015Contact Ray- Chief Digital Officer Publicis Health Media
- LinkedIn: https://www.linkedin.com/in/rayrosti
- Twitter: https://twitter.com/rayrosti
- Philadelphia Pennsylvania
- 19107 USA
Ray Rosti is the Chief Digital Officer of Publicis Health Media where he leads the ever-expanding platform-based media team that spans search, programmatic, and social. Under his guidance, his team of more than 130 digital buying and optimization professionals utilize insights, data, technology, and automation to provide holistic digital strategy for more than 200 health and wellness brands. Ray ensures that the platform buying and optimization teams are applying precision tactics to the planning and execution of clients' digital campaigns, as well as capitalizing on the continuous flow of data to optimize campaigns in real time. Ray has over 20 years of digital marketing experience across the pharma, travel, finance, publishing, CPG and entertainment categories. He is a member of the Google Healthcare Advisory Board.
Articles by Ray All articles by Ray
- Connecting With Consumers In A Cookieless Future in
MediaDailyNews on
08/10/2022
How can marketers navigate their changing world while engaging with consumers in a meaningful, consumer-serving way that meets shifting expectations?
- Saying Goodbye To Third-Party Cookies: Lessons From Pharma in
Digital News Daily on
07/20/2021
Many digital activations don't rely on third-party cookies. These have been the foundation of strong digital campaigns in pharma, which has less access to personalized data.
- Are You Leveraging Your Best Data? in
Marketing: Health on
05/20/2016
Our ability to track user behaviors is drastically improving our ability as marketers to become more refined in how we connect with consumers. As a media agency, we are continuing to shift our focus from buying channels towards optimizing audiences. With this focus, we continue to leverage data to gain an understanding of the right content and message that engages an audience throughout the decision journey. In healthcare, the path to treatment is long and complex. Understanding all of the questions patients have throughout the decision process becomes particularly important for success.
- Search Is No Longer Restricted To Search Engines in
Search & Performance Marketing Daily on
07/30/2015
Before mapping out your next search campaign, keep in mind shifts in consumer search behavior.
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