Ray RostiMember since June 2015Contact Ray
Ray Rosti is the Chief Digital Officer of Publicis Health Media where he leads the ever-expanding platform-based media team that spans search, programmatic, and social. Under his guidance, his team of more than 130 digital buying and optimization professionals utilize insights, data, technology, and automation to provide holistic digital strategy for more than 200 health and wellness brands. Ray ensures that the platform buying and optimization teams are applying precision tactics to the planning and execution of clients' digital campaigns, as well as capitalizing on the continuous flow of data to optimize campaigns in real time. Ray has over 20 years of digital marketing experience across the pharma, travel, finance, publishing, CPG and entertainment categories. He is a member of the Google Healthcare Advisory Board.
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- Saying Goodbye To Third-Party Cookies: Lessons From Pharma in
Digital News Daily on
Many digital activations don't rely on third-party cookies. These have been the foundation of strong digital campaigns in pharma, which has less access to personalized data.
- Are You Leveraging Your Best Data? in
Marketing: Health on
Our ability to track user behaviors is drastically improving our ability as marketers to become more refined in how we connect with consumers. As a media agency, we are continuing to shift our focus from buying channels towards optimizing audiences. With this focus, we continue to leverage data to gain an understanding of the right content and message that engages an audience throughout the decision journey. In healthcare, the path to treatment is long and complex. Understanding all of the questions patients have throughout the decision process becomes particularly important for success.
- Search Is No Longer Restricted To Search Engines in
Search & Performance Marketing Daily on
Before mapping out your next search campaign, keep in mind shifts in consumer search behavior.