Ray RostiMember since June 2015Contact Ray
Ray Rosti is the Senior Vice President of Search Marketing for Publicis Health Media where he is responsible for leading paid and organic search across Publicis Healthcare brands including Razorfish Healthware and Digitas Health. He oversees a team of more than 80 search professionals within the health and wellness space providing holistic search strategy for more than 100 brands. Ray is also a member of the Google Healthcare Advisory board and the Yahoo Product Advisory Board. Prior to PHM, Ray was the VP of Search for Razorfish Health where he was responsible for building a holistic search practice for the health focused division of Razorfish; before this he was the Director of SEO for Razorfish, leading the Search Engine Optimization practice. Ray has worked within the Publicis family of agencies since 2005 and has over 17 years of digital marketing experience, 15 years of search marketing and optimization experience, and holds a B.B.A. in Marketing and a B.B.A. in Strategic Management from Temple University.
Articles by Ray All articles by Ray
- Are You Leveraging Your Best Data? in
Marketing: Health on
Our ability to track user behaviors is drastically improving our ability as marketers to become more refined in how we connect with consumers. As a media agency, we are continuing to shift our focus from buying channels towards optimizing audiences. With this focus, we continue to leverage data to gain an understanding of the right content and message that engages an audience throughout the decision journey. In healthcare, the path to treatment is long and complex. Understanding all of the questions patients have throughout the decision process becomes particularly important for success.
- Search Is No Longer Restricted To Search Engines in
Search & Performance Marketing Daily on
Before mapping out your next search campaign, keep in mind shifts in consumer search behavior.