Brian Hughes
Member since October 2011Contact Brian- VP. Director of Audience Analysis MAGNAGLOBAL
- New York New York
- 10001 USA
- Will Hispanics Watch Super Bowl 50 In Spanish Or English? in
MediaDailyNews on
02/03/2016
With so much at stake for advertisers, what if there were a better way to target the Hispanic TV audience watching the Super Bowl in English and Spanish-before the game ever took place? This could
have multimillion dollar implications.
- Bringing Law and Order To Wild West Of Programmatic TV in
Real-Time Daily on
11/24/2015
We are still in the early days of programmatic TV, and by that I mean more automated, machine-driven processes for buying and selling TV inventory, not necessarily real-time bidding (though that may
be coming down the pike as well). Many years of tradition, and an infrastructure that necessitates continual human interactions, have made it difficult to transition to the types of transactions that
are second nature for digital. Still, there has been much success on the technology side of things. What's of more concern to me as a researcher (and admittedly, a bit of a nerd), is the lack of
industry standards for aggregating and reporting on audiences.
- Is there A Better Way To Measure The U.S. Hispanic Television Audience? in
Engage:Hispanics on
09/15/2015
Virtually every leading corporation in the U.S. today views the Hispanic population as a growth segment. Hispanics make up 55 million and are projected to almost triple in size by 2050. Their
purchasing power of more than $1.2 trillion in 2013 is growing, and more and more counties, cities, and states are becoming "minority" majorities across the country.