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Brian Hughes

Member since October 2011Contact Brian

  • VP. Director of Audience Analysis MAGNAGLOBAL
  • New York New York
  • 10001 USA

Articles by Brian All articles by Brian

  • Will Hispanics Watch Super Bowl 50 In Spanish Or English? in MediaDailyNews on 02/03/2016

    With so much at stake for advertisers, what if there were a better way to target the Hispanic TV audience watching the Super Bowl in English and Spanish-before the game ever took place? This could have multimillion dollar implications.

  • Bringing Law and Order To Wild West Of Programmatic TV in Real-Time Daily on 11/24/2015

    We are still in the early days of programmatic TV, and by that I mean more automated, machine-driven processes for buying and selling TV inventory, not necessarily real-time bidding (though that may be coming down the pike as well). Many years of tradition, and an infrastructure that necessitates continual human interactions, have made it difficult to transition to the types of transactions that are second nature for digital. Still, there has been much success on the technology side of things. What's of more concern to me as a researcher (and admittedly, a bit of a nerd), is the lack of industry standards for aggregating and reporting on audiences.

  • Is there A Better Way To Measure The U.S. Hispanic Television Audience? in Engage:Hispanics on 09/15/2015

    Virtually every leading corporation in the U.S. today views the Hispanic population as a growth segment. Hispanics make up 55 million and are projected to almost triple in size by 2050. Their purchasing power of more than $1.2 trillion in 2013 is growing, and more and more counties, cities, and states are becoming "minority" majorities across the country.

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