Mary Long

Articles by Mary All articles by Mary

• The GIF Trend Is So Hot Right Now in Marketing: Entertainment on 07/28/2017
  

  When it comes to marketing trends, you're either right there with them as they happen, or you're left trying to sort out ways to coast a bit on their fumes. Right now, there's a trend that's just gearing up and seems to have staying power: GIFs. And it's a trend that's so hot right now even Hansel would stop and take note.

• Your Unhelpful Help Desk Hurts Business; Time To Spice Things Up in Marketing: Entertainment on 06/22/2017
  

  You're only as good as your last success. The customer you're helping right now doesn't care about your track record; they care about resolving their problem. And some of you are messing it up - big time.

• Your Marketing Spend May Require Readjustment in Marketing: Entertainment on 05/25/2017
  

  Video is the buzz for marketers, with the next generation absolutely obsessed with YouTube, Facebook Live, Snapchat and everything else that's visual and in the moment. But most marketers are still running two steps behind, and with virtual reality and augmented reality on the horizon, those "couple of steps behind" are about to become a couple of miles.

• Holiday And Event Marketing Madness in Marketing: Entertainment on 03/23/2017
  

  The major gift-giving seasons certainly make sense for brands to focus on selling all sorts of merchandise, so having solid holiday marketing plans in place by the end of the summer is essential.

• When Brand Ambassadors Alienate Your Customer Base in Marketing: Entertainment on 02/23/2017
  

  Is anyone not politically polarizing these days? The Oscars are upon us and, if you listen closely, you can hear advertisers that have cast their lot with celebrity frontmen/women collectively wringing their hands in anticipation.

• The Super Bowl Cometh. Help Your Brand Win By Ignoring It in Marketing: Entertainment on 01/26/2017
  

  There are no fewer than 1,500 posts circulating online around the best marketing campaigns to create to capture your share of the Super Bowl frenzy that is now upon us. This is NOT one of those posts.

• 4 Ways To Innovate Your Marketing To Keep Consumers Interested in Marketing: Entertainment on 11/25/2016
  

  Compared to simpler days, entertainment marketers now have almost too many options for promoting their brands. Then again, the fast pace of digital has consumers quickly bored, so innovating new ways to reach your audience is a challenge you must accept. Here's how.

• Holiday HO-HO-OH-NO's in Marketing: Entertainment on 10/27/2016
  

  In our world of tiny attention spans, the art of well-placed, well-timed, catchy marketing to attract buyers has become the norm. And with it comes some hilarious screw-ups.

• Riding The Autumn Wave Of Popular Culture in Marketing: Entertainment on 09/22/2016
  

  Entertainment marketing is busy year-round, but as summer ends and new routines take shape for fall and winter, entertainment marketers have extra timely resources to pull from.

• What's Entertainment? THAT'S Entertainment! in Marketing: Entertainment on 08/25/2016
  

  Who knew collecting Pokemon via a mobile app could transfix people into doing what marketers always want people to do - get up, out, and engage with a brand while having fun? But entertainment marketers should know leveraging new fads like Pokemon Go are the way to go now.

Comments by Mary All comments by Mary

• Leaner, Greener Nonprofits Need To Be Authentic To Stand Out by Mary C. Long (Marketing: Green on 03/16/2016)
  

  Hi Jennifer, There's a great site I'd suggest that has lots of info around nonprofits on social media, one that I should have mentioned in the piece now that I think of it, called Social Media for Nonprofits interestingly enough! http://socialmedia4nonprofits.org/

• Will Apps Make Laptops Unnecessary? by Mary C. Long (Marketing: Green on 01/22/2016)
  

  Christopher - half and half actually.

• Will Apps Make Laptops Unnecessary? by Mary C. Long (Marketing: Green on 01/22/2016)
  

  Christopher - half and half actually. Norman - who says you have to type anything? In a few years, we'll probably be dictating most things to a phone. Why would I want to sit in front of two huge monitors when I could be out in the sun instead?

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