Leslie Pascaud
Member since October 2015Contact Leslie- EVP Sustainable Branding and Innovation Added Value
- Twitter: @lesliepascaud
- New York New York
- 10010 USA
Leslie has spent the past 15 years at Added Value helping clients across sectors and geographies grow their businesses through better brand positioning, innovation and portfolio strategy. She helped to develop over a dozen successful products, services and brands for clients as diverse as Colgate, Pernod Ricard,. Tefal and Yoplait. Founder of Added Value’s Branding for Good practice, Leslie has worked with the likes of Ikea, Danone, Shell,, AT&T and many other clients to leverage sustainable development as a springboard to innovation. A frequent speaker on the topic of brand purpose , she is passionate about driving positive change through the power of marketing. Leslie began her career working for 10 years in advertising. She received her MBA from the Yale School of Management.
Articles by Leslie All articles by Leslie
- Gun Reform And Its Potential Impact On Brands With Purpose in
Marketing Daily on
06/07/2018
Many people are asking whether taking an explicit stand on such a contentious issue is a good idea.
- The Land Of Purpose: No Neutral Zone in
Marketing Insider on
02/22/2018
A year ago, many of us were surprised to discover how fragmented our nation had become. Since then, the cracks in our cultural and social edifice have only deepened. Profound tensions are affecting people the world over, and marketers are far from immune to these seismic shifts. As truth becomes weaponized and more difficult to decipher, people are striving to understand and defend what they believe to be right. Brands must do the same, or risk irrelevance.
- Serving The Squeezed Middle in
Marketing Daily on
01/11/2018
Four pillars for brands to help the emerging and existing middle class.
- Think Big, Act Small in
Engage:Millennials on
12/28/2016
A recent study by the McCarthy Group suggests that 84% of millennials don't trust traditional advertising. The fact that this massive potential audience which is entering its prime earning years doesn't trust what remains a key communications channel for reaching them is a big problem for big brands.
- The 'New And Improved' Sustainable Development Goals. Why Should Brands Care? in
Marketing: Green on
10/07/2015
I spent two intense days at the Social Good Summit in New York last week and left feeling both exhausted and exhilarated. The exhaustion was the result of attending six hours of back-to-back sessions with no break, listening to an impressive mix of leaders from business, government, the entertainment world, NGOs, start-ups and civil society talk about the challenges confronting the world today. These leaders have established 17 ambitious sustainable goals for the world to accomplish-in only 15 short years. The exhilaration came from feeling empowered to think about new ways to tackle some of these goals using the powerful marketing tools at our disposal. My first step is to share a few ways that can marketers and brands engage with these goals and a few pointers.
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