Giovanni StrocchiMember since November 2015Contact Giovanni
- Mr ADmantX
- 80123 ITA
As CEO of ADmantX, Giovanni oversees the company’s strategic direction and culture. A passionate innovator, he focuses his experience on launching and developing new technology and business initiatives. Giovanni has over 12 years experience in innovation, multi-cultural international management, sales and marketing, strategy, and business and product development. Prior to joining ADmantX, Giovanni held key roles in the Vodafone Group, most recently serving as Group Business Marketing and Product Development Director where he was responsible for developing the worldwide business offering and assisting with key partnerships and acquisitions. Previously, Giovanni was Senior Consultant at McKinsey, Network Division, and Web Director at Technogym (launching two new start up initiatives), and held positions at Alcatel and Telecom Italia.
Articles by Giovanni All articles by Giovanni
- Post GDPR, Targeting Will Shift From Consent To Context in
MAD London on
Could the context of a URL help advertisers target without needing GDPR consent?
- Match Made In B2B Heaven? What Microsoft/LinkedIn Deal Means For Data, Targeting in
Real-Time Daily on
The advertising industry is now trying to fathom how it will be affected by the fusion of the world's leading professional software suite, which is used by 1.2 billion Microsoft Office users, and the leading professional network, which is home to 433 million LinkedIn members.
- Emotions At The Heart Of Successful Campaigns in
Search Marketing Daily on
Emotions are one crucial element of digital advertising that supersedes responsive ad formats, cross-device presence, and even CPMs. The real long-term connection between a brand and its audience is driven by emotions -- meaning that brands must trigger a positive emotional reaction in a consumer to gain access to their wallets.