Maria GarridoMember since January 2016Contact Maria
- Global Head of Insights & Analytics Havas Media Group
- 92800 FRA
Articles by Maria All articles by Maria
- Humans Cope With Future Tech As We Navigate Real Vs. Virtual Worlds in
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History has taught us that as technology evolves, we evolve with it. Only by using technology to create a better, more meaningful world, will we reverse the need and desire to retreat into virtual existences.
- Confessions Of A Cannes Media Lions Judge: Part Deux in
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Fortunately for us judges, the first weekend of Cannes Lions saw the sun go into hiding and the rarity of rain fall on the Cote d'Azur. As a result, being confined to our bunker for ten hours a day pouring over the Media category submissions didn't seem so bad at first. Now however, it's not just the weather that's hotting up. I personally have already voted on around 500 entries across 30 Media categories and we're finally getting close to awarding those coveted golden Lions. In my first confession, I made some predictions about what I was likely to see, what I hoped I would see and what would likely cause me and my fellow jurors to roll our eyes in despair. I'm now able to confirm my fears but also report that innovation, true insight, great execution and valid business results will eventually shine through.
- Confessions Of A Cannes Media Lions Judge in
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The most challenging thing about being in Cannes for 10 days is that I won't have any proof - by way of a nice tan - that I've been in this glamorous beachside resort! Instead, I'll probably be locked in a dark room, hardly getting use of my sunglasses to enjoy that glorious Cannes sunshine! In all seriousness though, I'm really looking forward to my tenure as a Cannes Lions judge as it'll give me the opportunity to view and assess media across the globe and better understand what's going on in the vast world of media. I wish I could already make some predictions about who will win and what campaigns to look out for but the truth is, as jurors we won't see the submissions until we're out there and on lock-down, so currently I'm as in the dark as everyone else (literally and figuratively, come Thursday).
- Trust, Transparency And Meaningfulness: What Brands Need To Reconnect With Their Audiences in
Currently, people around the world wouldn't care if 74% of brands disappeared. This startling statistic hasn't changed much in five years, according to Havas' Meaningful Brands study -- the latest edition of which interviewed over 300,000 people across 34 markets.