Brad SmithMember since April 2016Contact Brad
- Senior Vice President, Revenue and Operations Videa
- New York New York
- 10004 USA
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- Data's Vital Role In Programmatic TV in
Real-Time Daily on
As the programmatic TV drumbeat continues to accelerate, data and its use in the ecosystem remain at the center of the conversation. Many are talking about data's ability to drive better measurement, targeting and return within the advertising industry. However, there are more sophisticated data management strategies that can further enable the efficient buying and selling of television ads.