Phil Schraeder

Member since May 2016

COO, CFO GumGum
Santa Monica California
90401 USA

As GumGum’s president and Chief Operating Officer, Phil Schraeder is responsible for managing sales, financial planning and human resources. He is a regular contributor to Adweek and Huffington Post, and in 2017, he was nominated for the Los Angeles Business Journal’s CFO of the Year award.

Articles by Phil All articles by Phil

Competitor Adjacencies: Brand Safety's Unexpected Foe in Marketing Insider on 03/28/2019
Marketers have recently expressed less concern about adjacency to overtly unsavory content than with adjacency to competitor logos and text.
How Brands, Media Planners Miss Out On Mid-, Lower-funnel Auto Campaign Strategy in Marketing Insider on 05/25/2018
As auto brands struggle against unrelenting pressure to meet margins and adapt to the massive impact digital technology has had on the consumer purchasing journey, the role of the media planner as a visionary strategist and creative has never been more critical in the arms race to sell cars.
Then And Now, Automakers Have Always Been Visual Marketing Masters in Marketing: Automotive on 05/10/2016
Visual marketing through traditional media remains an important part of automotive marketing (it's hard to watch even just an hour of television without coming across a car ad), but automakers have always been early adopters of next-gen marketing tools, and in many ways lead the way for other industries. As early as 2012, GM's Cadillac moved 25% of its marketing budget to digital platforms. By 2015, eMarketer declared that the U.S. auto industry was "ahead of the pack for digital ad spend."

Comments by Phil All comments by Phil

QVC Revs Up 4%, Zulily Records Uptick by Wayne Friedman (Television News Daily on 05/09/2016)
test

Member since Edit Profile Change Photo Manage Subscriptions

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.