Michel ReidMember since June 2016Contact Michel
I help your business interact with your marketplaces, in the most effective and efficient manner possible. I do this by using a balanced mix of Design and Engineering principles within your work, elevating the way customers interact with your products and services. I draw from over 15 years of experience in fast-paced customized service and solution design and client service success, with specialized focus on strategy development, interaction architecture, and creatively maximizing operational budgets. I maintain a consistent focus on Human-Computer Interaction (HCI) and true research-founded User Experience (UX) while ensuring teams produce great work.
Articles by Michel All articles by Michel
- How To Not Miss The Data-point: Support Crucial Decisions With 3 Simple Steps in
Marketing: Health on
Too often in healthcare marketing, analytical effort is wasted trying to generate insights that support nothing more than a great creative idea. Don't get me wrong, these insights can end up appearing useful, and can even result in a great-looking advertising campaign, but the true behavior-changing results never seem to appear as expected.
Comments by Michel All comments by Michel
- How To Not Miss The Data-point: Support Crucial Decisions With 3 Simple Steps
(Marketing: Health on
@Paula, not the case at all. Step 3 is entirely about providing relevant information to the right people, in the best manner, in order to support them making a confident decision. In my opinion, only an informed decision can be a good clinical decision, and thereby what is best for the patient outcome.