- Email Sidekick: B2B Marketers Take A Hard Look At Direct Mail
Email Insider, Ray Schultz - Wednesday, June 15, 2022
Digital fatigue is causing many B2B brands to consider physical mail. B ...
- Vercom Completes MailerLite Acquisition
Email Marketing Daily, Ray Schultz - Wednesday, June 15, 2022
The Polish firm expands its presence in the global Communications Platform ...
- Attentive Offers Two-Way Texting Service
Email Marketing Daily, Ray Schultz - Wednesday, June 15, 2022
Attentive facilitates interactions throughout the customer journey, the company says. ...
- Jebbit Debuts New Zero-Party Data Tools
Email Marketing Daily, Ray Schultz - Wednesday, June 15, 2022
The new features are designed to help ecommerce brands create more personaliz ...
- Trump Email Fundraising Pulled In $250 Million After Election, Committee Says
Around the Net in Email, Ray Schultz - Tuesday, June 14, 2022
The Trump campaign’s fundraising emails brought in $250 million. But the mon ...
- Privacy Tango: Consumers Want Personalization, And Will Share Details To Get It
Email Insider, Ray Schultz - Tuesday, June 14, 2022
But they are turned off when emailed too often, Movable Ink repo ...
- Marketers Worldwide Plan To Up Their Spending On Digital, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, June 14, 2022
Over three-fourths are utilizing personalized, multi-touch email, CleverTouch reports. ...
- Blueshift Integrates Its Engagement Platform With Snowflake
Email Marketing Daily, Ray Schultz - Tuesday, June 14, 2022
The move will fuel cross-channel campaigns, the company says. ...
- Study: Consumers Prefer Texting To Email For Some Marketing Messages
Email Marketing Daily, Ray Schultz - Tuesday, June 14, 2022
But email maintains a shrinking lead for promotional offers, EZTexting reports. ...
- Health Data Is Being Harvested: Report
Around the Net in Email, Ray Schultz - Monday, June 13, 2022
Healthcare data is being harvested to target patients with ultra-personalized ads. ...
- Cloud Forecast: Firms Are More Mature As IT Drives Usage And Management
Email Insider, Ray Schultz - Monday, June 13, 2022
Data warehouses and data lakes rank near the top of cloud u ...
- U.S. Shoppers Say: We Like Being Called Cheap
Email Marketing Daily, Ray Schultz - Monday, June 13, 2022
Seventy percent of consumers are confident they can find a bargain ...
- Hightouch Expands Data Activation Partnership With Snowflake
Email Marketing Daily, Ray Schultz - Monday, June 13, 2022
Joint clients can now activate data for CRM, email personalization and oth ...
- What To Ask Email Platform Vendors
Around the Net in Email, Ray Schultz - Friday, June 10, 2022
Email marketers seeking a new platform have to exercise care. They shou ...
- The Benchmark Battle: How Email Senders Are Faring With Their Metrics
Email Insider, Ray Schultz - Friday, June 10, 2022
Most firms sent more email in 2021, but they faced process-related challenge ...
- NFT Marketers Warned: Make Sure You Observe Privacy Rules
Email Marketing Daily, Ray Schultz - Friday, June 10, 2022
Disclosure is required if email signups are being used for targeted advertisin ...
- Tealium To Employ Merkury, New Cookieless ID Tool From Merkle
Email Marketing Daily, Ray Schultz - Friday, June 10, 2022
Merkury combines first-party offline and online records within a single ID, Merk ...
- Vivaldi Debuts Email Client Seven Years After Saying It would
Around the Net in Email, Ray Schultz - Thursday, June 9, 2022
Browser firm Vivaldi has finally released an email client for consumers sev ...
- Gen Z Says Bring It On: They're Open To Email And Personalization
Email Insider, Ray Schultz - Thursday, June 9, 2022
But consumers are sick of badly personalized digital ads, Scorpion reports. ...
- Substack Says Email Delivery Problem Is Fixed
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
The company notes that some posts from Thursday morning were delayed. ...
- Jeeng Says It Can Help Email Senders Get Around Apple Restrictions
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
The firm's new Ad Cache product keeps ads visible on multiple device ...
- Firm Promotes Text Alerts To Save Abandoned Shopping Carts
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
ProTexting claims email is not as effective as text when sending remind ...
- Movable Ink Debuts AI-Based Digital Content Engine
Email Marketing Daily, Ray Schultz - Thursday, June 9, 2022
Da Vinci, a new technology for delivering individualized content, can help bran ...
- The End Of The 'Spray And Pray' Technique in Email
Around the Net in Email, Ray Schultz - Wednesday, June 8, 2022
Sheer persistence and a “spray and pray” approach no longer work ...
- Digital Charge: Both B2C And B2B Brands Accelerate Online Selling
Email Insider, Ray Schultz - Wednesday, June 8, 2022
Salesforce reports that consumer behavior changed during the pandemic, driving online innovat ...
- Salesforce Enhances Marketing And Commerce Clouds, Adds Several App Partners
Email Marketing Daily, Ray Schultz - Wednesday, June 8, 2022
Salesforce has unveiled several enhancements to its Marketing and Commerce Clouds ...
- SparkPost Email Tracking Tool Offered On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, June 8, 2022
The Salesforce Marketing Cloud can help brands monitor email performance -- the ...
- ActiveCampaign Launches No-Code Data Tool
Email Marketing Daily, Ray Schultz - Wednesday, June 8, 2022
The company offers custom workflows with no developers needed, it says. ...
- Email Marketers Are Loving BIMI
Around the Net in Email, Ray Schultz - Tuesday, June 7, 2022
Marketers are warming up to BIMI (Brand Indicators for Message Identification). Here&rsquo ...
- ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The Cookie
Email Insider, Ray Schultz - Tuesday, June 7, 2022
But over half of marketers expect to use cookies as identifiers ...
