- Direct Marketing Club Of New York Rebrands As Marketing Club Of New York
Email Marketing Daily, Ray Schultz - Tuesday, June 7, 2022
"All the attributes that have traditionally made direct marketing powerful - dat ...
- PathFactory Names Christine Polewarczyk To Senior Product Marketing, Research Role
Email Marketing Daily, Ray Schultz - Tuesday, June 7, 2022
Polewarczyk joins PathFactory from Forrester, where she led B2B content research. ...
- Procurement If You Want It: Most Marketers Eschew Inside Help When Sourcing Products
Email Marketing Daily, Ray Schultz - Tuesday, June 7, 2022
Martech is the top area for involving the procurement department, and creati ...
- Questions To Ask When Investing In Email Software
Around the Net in Email, Ray Schultz - Monday, June 6, 2022
Companies must ask themselves some tough questions when deciding whether to inve ...
- How To Choose Blogs Or Emails For Travel Brands
Around the Net in Email, Ray Schultz - Monday, June 6, 2022
Travel marketers sometimes find themselves choosing between blogs and email marketing. He ...
- Orphaned Carts: Why Shoppers Give Up On The Buying Process
Email Insider, Ray Schultz - Monday, June 6, 2022
One study points to shipping costs, and that sounds just about ri ...
- GoSecure And TPx Launch Email Inbox Protection Service
Email Marketing Daily, Ray Schultz - Monday, June 6, 2022
With the launch of the tool, GoSecure and TPx are looking ...
- Startup Teams With WhatsApp, Offers Tools To Help SMBs Hyper-Personalize Emails
Email Marketing Daily, Ray Schultz - Monday, June 6, 2022
Factoreal announces new email features and is teaming up with WhatsApp. ...
- Email Client Superhuman Lays Off 22% Of Staff
Email Marketing Daily, Ray Schultz - Monday, June 6, 2022
Superhuman CEO Rahul Vohra says the move will help the company bui ...
- Email Practices That May Harm Banks
Around the Net in Email, Ray Schultz - Friday, June 3, 2022
Consumers are annoyed—and worse—by redundant emails from banks. For instance, a custom ...
- Five Years Of Retail Personalization
Around the Net in Email, Ray Schultz - Friday, June 3, 2022
Retailers have greatly increased their use of personalization since 2017. Here a ...
- Loyalty Hounds: Bridge Millennials Are Most Likely To Join Multiple Brand Programs
Email Insider, Ray Schultz - Friday, June 3, 2022
Bridge Millennials -- people ages 34-44 -- are loyal. But like everyon ...
- Opting Out Of Double Opt-In: Most Sectors Don't Use It, Study Shows
Email Marketing Daily, Ray Schultz - Friday, June 3, 2022
Publishing has the highest double opt-in usage, at 19%. But many secto ...
- Is The Palace Spamming People? Email Telling Cricket Star Of Honor Went Into Junk Folder
Email Marketing Daily, Ray Schultz - Friday, June 3, 2022
Cricket star Moeen Ali was finally notified of the OBE Honor ...
- Andrea Dumont Named CMO Of Enboarder
Email Marketing Daily, Ray Schultz - Friday, June 3, 2022
Dumont has served such tech firms as Pareto-Health and Virgin Pulse. ...
- Gannett Restructures Into 2 New Units: Gannett Media, Digital Marketing Solutions
Publishers Daily, Ray Schultz - Thursday, June 2, 2022
Maribel Perez Wadsworth will lead Gannett Media, and Kris Barton will le ...
- Incoming 'NYT' Chief Joe Kahn Says Reporters Must Show Their Value On Paper, Not Social Media
Publishers Daily, Ray Schultz - Thursday, June 2, 2022
Kahn tells NPR that combats on Twitter took up "a little b ...
- How To Keep Customers Informed With Out-Of-Stock Messaging
Around the Net in Email, Ray Schultz - Thursday, June 2, 2022
Out-of-stock product pages shouldn’t be a dead end. Here is a gui ...
- Bad-News Benchmarks: Email Engagement Rates Have Fallen Worldwide
Email Insider, Ray Schultz - Thursday, June 2, 2022
Conversion rates have bounced back from the prior year's unusual results, GetRespon ...
- Commerce12 Acquires Email Agency Tetra
Email Marketing Daily, Ray Schultz - Thursday, June 2, 2022
The move will expand Commerce12's email and SMS capabilities, the firm s ...
- Don't Send Everyone The Same 'Miss You' Emails
Around the Net in Email, Ray Schultz - Wednesday, June 1, 2022
Email marketers sometimes err in assuming that lapsed customers are the sa ...
- Buzz Off: Marketers Are Tired Of Terms Like 'Cookieless,' But Not Their Import
Email Insider, Ray Schultz - Wednesday, June 1, 2022
Most marketers are confident in cookieless solutions, and are serious about first-par ...
- Pipedrive Offers An Integrated Email Marketing Tool For SMBs
Email Marketing Daily, Ray Schultz - Wednesday, June 1, 2022
The new tool brings sales and marketing teams onto one revenue manageme ...
- Study: Affiliate Marketing Fraud Will Hit $3.4 Billion
Email Marketing Daily, Ray Schultz - Wednesday, June 1, 2022
Up to 17% of all traffic coming from affiliate programs is fak ...
- Zeta Marketing Platform Joins Amazon Web Services Marketplace
Email Marketing Daily, Ray Schultz - Wednesday, June 1, 2022
The inclusion of the Zeta Marketing Platform in the Amazon Web Servic ...
- Nintendo Apologizes For 'Mario Kart Strikers' Mistake In Email Subject Line
Around the Net in Email, Ray Schultz - Tuesday, May 31, 2022
Nintendo sent an apology email to Japanese gamers after an embarrasssing ty ...
- Jill Biden Is First FLOTUS To Make 'Harper's Bazaar' Cover
Around the Net In Publishing, Ray Schultz - Tuesday, May 31, 2022
First Lady Jill Biden is featured on the cover of Harper’s Bazaar,the fir ...
- Rousing Retail: Brands Face Acquisition Hurdles, Fewer Are Happy With Results
Email Insider, Ray Schultz - Tuesday, May 31, 2022
But they are doing better in retention. Email remains the biggest da ...
- Colleges To Invest In Websites, Social And Email In Next Few Years: Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, May 31, 2022
Email remains effective, but SMS may be challenging it, Mongoose reports. ...
- Email Tops Shopping Persuasion Channels: Study
Email Marketing Daily, Ray Schultz - Tuesday, May 31, 2022
Email is No. 1 in influencing consumers to make online purchases, wi ...
