Digital platform Constant Contact has added texting to
its toolbox for small businesses.
The company has launched SMS Marketing, a feature that it says enables SMBs to engage customers and build relationships beyond email.
The
company’s customers needed a way to reach consumers via text, so the company designed the tool so that it feels like a natural extension of the company’s experience, says Ben Kaplan, vice
president of Product at Constant Contact.
Whether it's email marketing, posting on social media, hosting an event or selling online, the addition of SMS makes our platform a more robust and
reliable place for small businesses to handle all their digital marketing."
Constant Contact claims, based on its own research, that over half of consumers would consider making a purchase
after receiving a text message from a small business.
The new service provides automated triggers, similar to those driven by email automation. In addition, the firm applies reporting on
delivery, clicks and what generated them and which ones caused unsubscribes.
Users can also create custom website landing pages, and offer an SMS sign-up email template.
One Constant Contact client, Gindo’s Spice of Life, realized that many customers would be “open to communicating with us through text," says Mary Ginder, co-owner of Gindo's Spice of Life.
Ginder adds: "Creating a text campaign with Constant Contact is quick and simple, and we are excited that it gives us another
way to build stronger relationships with customers and expand our business."