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Daisy Whitney

Member since May 2004Contact Daisy

  • President Daisy Whitney
  • California
  • 94904 USA

Daisy Whitney is a report, columnist and veteran of the media reporting business.

Articles by Daisy All articles by Daisy

  • Marketers Set Sights On Programmatic TV Ads  in Video Insider on 04/21/2017

    Advertisers are ready for programmatic buying to come to the TV ad sector in a big way. That's the finding of a new report from ad software provider Videology studying marketer attitudes towards advanced TV ads, which includes linear TV ads that use detailed data to target specific consumers as well as addressable TV ads.

  • Netflix Dominates, But Competitors Also Gain Strength in Video Insider on 04/14/2017

    Netflix may be the leader of the over-the-top (OTT) business, but the medium itself is now becoming more powerful than its dominant player. To be sure, Netflix still holds a commanding lead among streaming services. But the competition is closing in, said comScore in a just-released report.

  • Streamers Like Free Services, Binge-Watching, Internet Bundles in Video Insider on 04/07/2017

    There's no such thing as a free lunch -- but when something is free, consumers often want it. Case in point: Even though consumers are increasingly subscribing to paid streaming video services, many devote a bit more time to viewing video via the free services.

  • Pay TV Customers Say They're Less Satisfied in Video Insider on 03/24/2017

    More pay TV consumers are unhappy with their service than they were a few years ago. Also, many broadband consumers don't even use traditional TV service. These are among the top-level findings from a pair of new studies that shed light on consumer behavior and attitudes to both traditional TV and to over-the-top service.

  • Mobile More Than Half Of Video Views in Video Insider on 03/17/2017

    Mobile video now comprises the majority of video views. About 54% of video views worldwide originate on mobile devices, according to Ooyala's Global Video Index for the fourth quarter of 2016.

  • Younger Viewers Less Likely To Skip Ads, But Still Tune Out in Video Insider on 03/10/2017

    Despite the conventional wisdom, Millennials are actually less likely to skip TV ads. That's the finding of a new report from Nielsen, detailing video viewing behavior of the younger generation when it comes to TV.

  • Mobile, Desktop Even In Race For Video Eyeballs in Video Insider on 03/03/2017

    Mobile phones and desktops are neck-and-neck when it comes to video viewing. More than half, or about 57%, of consumers around the world watch videos on their mobile phones every day. That's on par with the 58% of consumers who are checking out videos on their computer, according to AOL's State of the Video Industry Global Research Study.

  • Mobile-Only Internet Use Grows  in Video Insider on 02/24/2017

    The desktop-only world is shrinking. Smartphones are taking over. And that means marketers and advertisers will need to keep building for increasingly mobile-centric video users.

  • Business-Related Videos Thrive In Desktop & Work Environment in Video Insider on 02/16/2017

    While the rise in online video consumption of news, sports and TV shows has garnered most of the attention lately, brands and businesses are also reaping the benefits of online video quite nicely too.

  • Mobile Phones Are Video Delivery Devices in Video Insider on 02/10/2017

    Mobile video traffic is on pace to grow nine times in volume over the next five years. That's the word from Cisco in its newest Mobile Visual Networking Index, which has become a bible of sorts for the mobile video business.

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