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Marina Filippelli

Member since April 2018Contact Marina

As CEO, Marina drives both business strategy and day-to-day operations for multicultural initiatives at Orci, developing engaging, effective campaigns which help brands like Honda, Acura, Dole, VCA, Anheuser Busch and Chevron ExtraMile to build meaningful relationships with diverse targets in the U.S. and Latin American markets. With roots in Mexico and Argentina, Marina has been passionate about communicating with the Latinx community since she launched her career at Orci years ago, ultimately returning after leading the multicultural division of Heat and client management teams at Zubi Advertising and Conexión, as well as spending a few years in the film world working on award-winning, multi-million dollar productions as well as independent and Oscar-winning box-office successes. She is dedicated to supporting efforts related to diversity, inclusion, education and the arts, volunteering as a mentor and activist with various non-profits in the LA area, like P.S. Arts.

Articles by Marina All articles by Marina

Comments by Marina All comments by Marina

  • Not All Latinx Are The Same: Embrace Diversity Within This Community by Marina Filippelli (Marketing Insider on 05/05/2021)

    Hello! I understand where you are coming from, many are either confused or outright dislike the term. I can assure you that while I know for many it's eye roll worthy, for others it's an important way of showing inclusivity, and that is how the term was born. In other parts of Latin America they use Latines or Latin@s, and of course it's not just for the word Latinos but any non gender inclusive term like todos, which is typically used to say all when it really means males. I posted a link to an article above that talks about the way Spanish language can be sexist if you're interested in taking a look. Have a great day!

  • Not All Latinx Are The Same: Embrace Diversity Within This Community by Marina Filippelli (Marketing Insider on 05/05/2021)

    Hello, Hispanics is not the same as Latinos and many in our community also refuse to call themselves that term as I point out in the article, so it isn't always a good alternative. As far as the linguistic issue, it changes and hopefully evolves over time to meet the needs of a given population, it has before and it will again. I personally believe that it is more important to be inclusive than it is to uphold outdated values about language. Hopefully we can agree to disagree and support everyone's choice to use the language they are comfortable with. Our ECD wrote a great article about the need for gender inclusivity in the Spanish language and it goes way beyond the use of the term Latinx. Hope you will take a look: https://adage.com/article/agency-news/real-spanish-sexist/314640

  • Not All Latinx Are The Same: Embrace Diversity Within This Community by Marina Filippelli (Marketing Insider on 05/05/2021)

    Hi Jose, While I fully welcome different points of view, I'm going to disagree on using Latinx being a disservice to our community and on it being an Anglo/corporatist label as it does not accurately reflect its origin or current use. As far as the statistic you included, it refers to calling yourself Latinx. Indeed, most of us do not walk around saying I am Latinx, nor do I expect anyone who is not comfortable with the term to use it, I’ve written about this before. That said, as I am sure you are aware, there is no gender-neutral option for plural for both Latinos/Latinas and as such, I choose to make use of this term to support gender and non-binary equality. I welcome a conversation about it if you'd like to reach out and discuss further. Have a great day! Best, Marina

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