Ashish Chordia

Member since February 2014Contact Ashish

Programmatic TV Future Coming Into Focus Slowly, But Surely in Digital News Daily on 05/06/2018
By now, you've likely heard all about how programmatic will one day remake the television advertising marketplace. But despite a decade of enthusiastic speculation, the market for automated, data-driven TV buying remains a long way away from reaching maturation. This year, it's expected to account for a little over $2 billion in U.S. advertiser spend-less than 3% of the total television marketplace, according to eMarketer.

Demystifying The Use Of TV Audience Data: A Call For Standardization by Walt Horstman (Audience Buying Insider on 05/08/2015)
Great points Walt. Very timely post. The amount of TV viewership data availabe is exploding right now. Beyond the panel and small sample based methods you cited, many companies like ours and others in TV ACR space are brining oodles of data to the market. The challange remains on how to make this data actionalble, how to deliver true 'insights' rather than meaningless charts and analytics. As you point out, empowering decision makers at agencie and brands is a key step in delivering the true value.
Only A Matter Of Time Before Netflix Takes Advertising? by Wayne Friedman (TV Watch on 04/21/2015)
We made an opene bet about this with some friends and posted publicly here: http://blog.alphonso.tv/post/86555038310/netflix-says-no-ads-we-say-netflix-will-have-an1000 days from May 2014 - so now down to just over 2 years, we will see Netflix release a free ad supported product.

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