Roy Eduardo Kokoyachuk

Member since September 2018Contact Roy Eduardo

Partner ThinkNow Research
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2100 W. Magnolia Blvd. Suite A-B
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I am a co-founder and principal of ThinkNow, a technology driven cultural insights agency. ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions. We provide insight solutions to help organizations thrive in a changing demographic environment.

Articles by Roy Eduardo All articles by Roy Eduardo

Education Alone Can't Close The Racial Wage Gap in Marketing Insider on 03/20/2020
How can marketers address the problem? Hispanics and African Americans earn less than non-Hispanic Whites with the same -- and often less -- education.
Is The Asian Market Even A Thing? in Marketing Insider on 09/17/2018
Unlike the U.S. Hispanic or African-American markets, there is little consensus on how to market to Asian Americans.

Comments by Roy Eduardo All comments by Roy Eduardo

Education Alone Can't Close The Racial Wage Gap by Roy Eduardo Kokoyachuk (Marketing Insider on 03/20/2020)
Hi Ron,You are correct in that this is a complex topic that cannot be adequately tackled in a 500 word commentary.  I explore it in a bit more depth here: https://bit.ly/2QxkH7J Hopefully, we all become more aware of the racial wage gap so we can arrive at workable solutions.

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