- NBCU Looks To Future: Expand Outlets, Maintain TV Biz
MediaDailyNews, David Goetzl - Friday, February 9, 2007
NBC Universal is aggressively expanding its offerings and ad sales on digit ...
- TiVo, Amazon Join Forces To Download Shows To TV
MediaDailyNews, David Goetzl - Thursday, February 8, 2007
In its bid to differentiate itself from generic DVRs, TiVo has reach ...
- Nielsen: Big TV Viewer Growth In Next 4 Decades
MediaDailyNews, David Goetzl - Thursday, February 8, 2007
TV set manufacturers can rest easy. The broadband boom doesn't appear ...
- Roehm Moves To Interactive TV, Joins BIAP Board
MediaDailyNews, David Goetzl - Wednesday, February 7, 2007
Julie Roehm didn't sit long on the sidelines. Although her controversial departu ...
- Disney Beefs Up Brand, Creates New Media Ad Sales Group
MediaDailyNews, David Goetzl - Wednesday, February 7, 2007
Walt Disney Co. CEO Bob Iger has stated his corporate priorities: promoti ...
- Hit Me: NBCU, Reveille Sign 2-Year Deal
MediaDailyNews, David Goetzl - Wednesday, February 7, 2007
NBC Universal knows a good thing when it sees it. It h ...
- You're Hired: Adspace Plays Role On 'Apprentice'
MediaDailyNews, David Goetzl - Wednesday, February 7, 2007
In an unusual deal that essentially merges a media outlet with TV ...
- Brandtique: Papa John's Pizza/"Extreme Makeover"
MediaDailyNews, David Goetzl - Tuesday, February 6, 2007
As product placement continues to expand its reach into prime time--particularly reali ...
- Boston Bomb Stunt Drove Online Traffic To Cartoon Network
Marketing Daily, David Goetzl - Monday, February 5, 2007
[Promotion] Traffic to Web sites linked with the Cartoon Network's Adult Sw ...
- TiVo Hires New Shop, But Will Its Ads Also Get Skipped?
MediaDailyNews, David Goetzl - Monday, February 5, 2007
TiVo is no stranger to controversy. It caused a stir in t ...
- 'Terrorism' Stunt Yields Some Toon-In, Web Traffic Too
MediaDailyNews, David Goetzl - Monday, February 5, 2007
Turner Broadcasting's publicity stunt for "Aqua Teen Hunger Force" was a debacl ...
- Analysts Find TV Commercial Ratings Fears Unwarranted
MediaDailyNews, David Goetzl - Monday, February 5, 2007
An influential Wall Street analyst says commercial ratings are less likely ...
- MyNetworkTV Shows Its Chops, Adds Martial Arts To Lineup
MediaDailyNews, David Goetzl - Friday, February 2, 2007
Battling to stem losses and knock out declining ratings, first-year MyNetworkTV ...
- Karpowicz To Head TVB At Critical Time
MediaDailyNews, David Goetzl - Thursday, February 1, 2007
The industry trade group representing local broadcasters has tapped Paul Karpowicz, preside ...
- Dish To Run Current TV
MediaDailyNews, David Goetzl - Thursday, February 1, 2007
Dish Network has a deal to carry fledgling Current TV. The agreeme ...
- CW Keeps 'Beauty,' Uses 'Gilmore' To Enhance Web
MediaDailyNews, David Goetzl - Thursday, February 1, 2007
The CW is preparing a fourth season of books-and-looks reality show "Beau ...