- NBC Debuts New Comedies Ad-Free
MediaDailyNews, David Goetzl - Thursday, June 14, 2012
NBC will use dual stunts to give a lift to a pa ...
- Research Shows Democrats And Republicans Like Different Shows
TVBlog, David Goetzl - Friday, June 15, 2012
Based on new research, Democratic and Republican political consultants have to ...
- Spanish Broadcasters Outpace Rivals In Upfront
MediaDailyNews, David Goetzl - Wednesday, June 13, 2012
A Wall Street analyst estimates the leading Spanish-language broadcasters posted larger volu ...
- Election Ad Dollars Skyrocket
MediaDailyNews, David Goetzl - Wednesday, June 13, 2012
Political ad spending continues to boom this year. In the period fr ...
- Go Daddy Taps Deutsch For Olympics Campaign
MediaDailyNews, David Goetzl - Wednesday, June 13, 2012
Go Daddy, the Internet domain provider that has built a brand part ...
- Manning's Return Welcomed -- Less On The Field Than Madison Avenue
TVBlog, David Goetzl - Thursday, June 14, 2012
Cranky David Letterman will be happy. Viewers surely will too when Peyt ...
- Google Exec: Cross-Platform Metrics Needed To Optimize Media Buys
MediaDailyNews, David Goetzl - Tuesday, June 12, 2012
A Google ad research executive made a pitch Tuesday to use digit ...
- TiVo Links With PayPal For T-Commerce
MediaDailyNews, David Goetzl - Tuesday, June 12, 2012
TiVo wants to use its platform for t-commerce. The company has ink ...
- Facebook, ARF Search For Better Online Metrics
Online Media Daily, David Goetzl - Tuesday, June 12, 2012
Facebook will be launching a competition in conjunction with the ARF ...
- Proposed C7 Currency Switch Could Have Minor Impact
TVBlog, David Goetzl - Wednesday, June 13, 2012
Thanks largely to NBC's Ted Harbert, networks may push for a curren ...
- New Studies Address Multiscreen Viewing, Measurement Capabilities
MediaDailyNews, David Goetzl - Monday, June 11, 2012
A pair of feasibility studies on cross-platform measurement found that a considerab ...
- 'House,' 'Numb3rs' Come To MyNetworkTV
MediaDailyNews, David Goetzl - Monday, June 11, 2012
Syndicated episodes of "House, which finished its run on Fox in Ma ...
- Second-Screen Experience May Have Helped Canoe
TVBlog, David Goetzl - Tuesday, June 12, 2012
Could Canoe Ventures have succeeded by focusing on using a "second scree ...
- Rentrak On Roll, Reports 59% Rise In Sales
MediaDailyNews, David Goetzl - Friday, June 8, 2012
Rentrak, which is looking to offer a Nielsen alternative or supplement, sa ...
- Pac-12 Sports Favors TV Everywhere Approach
MediaDailyNews, David Goetzl - Friday, June 8, 2012
The Pac-12 networks will have a TV Everywhere-style offering starting when t ...
- CNN And CIMM Make News On Multi-Platform Research Front
TVBlog, David Goetzl - Tuesday, June 12, 2012
Networks have been eager to conduct research on cross-platform consumption of maj ...
- Social TV Firms Come Up With Different Hits
TVBlog, David Goetzl - Friday, June 8, 2012
Analytics firms working in the social TV space continue to market the ...
- Sing Out: Pepsi Teams With Viacom For Promo Efforts
MediaDailyNews, David Goetzl - Wednesday, June 6, 2012
As the Cola Wars will be fought largely via music this summe ...
- Louisville Station Throws Long With New Sports Hires
TVBlog, David Goetzl - Friday, June 8, 2012
Local TV stations have been trying to upgrade their Web sites ...
- Ovation To 'Dance' On Facebook
MediaDailyNews, David Goetzl - Tuesday, June 5, 2012
Ovation, the network looking to merge art and pop culture, will off ...
- HSN Expands Into Digital, Gaming
MediaDailyNews, David Goetzl - Tuesday, June 5, 2012
As HSN looks to expand its traditional home shopping business further in ...
- Doomsday For TV? Not According To Gotlieb
TVBlog, David Goetzl - Wednesday, June 6, 2012
Henry Blodget has industry types talking with his TV-is-going-the-way-of-newspapers treatise this wee ...
- Netflix Says It's Not Hurting Nick Ratings
MediaDailyNews, David Goetzl - Monday, June 4, 2012
Netflix Chief Content Officer Ted Sarandos says having Nickelodeon programming on Netfl ...
- Disney Sets Agenda With Anti-Obesity Move
TVBlog, David Goetzl - Tuesday, June 5, 2012
Disney has set the agenda. When a company of its stature mar ...
- Big Four Active In Upfront Market
MediaDailyNews, David Goetzl - Friday, June 1, 2012
CBS, which hopes to leverage its stable schedule to land market-topping pri ...
- DirecTV CEO Says Blackouts May Be Necessary, But Not Pac-12 Network
MediaDailyNews, David Goetzl - Friday, June 1, 2012
DirecTV CEO Michael White said Friday that the company will continue ...
- Comcast Xfinity Campaign To Have Olympic Proportions
MediaDailyNews, David Goetzl - Friday, June 1, 2012
Comcast is set to take advantage of its NBCUniversal platforms during t ...
- Airline M&A Could Help Networks, But Not More Than Southwest
TVBlog, David Goetzl - Monday, June 4, 2012
Mergers and acquisitions can be a boon to networks, generating a flo ...
- Leaders & Bleeders: History Has Strong Future, Cable News Needs Help
TVBlog, David Goetzl - Friday, June 1, 2012
In this month's Leaders & Bleeders, the History channel has remarkable succe ...
- GM's Ewanick Serves Notice Last Call Coming For More Platforms
TVBlog, David Goetzl - Friday, June 1, 2012
"Our partners." That's how network executives consistently refer to their advertisers a ...