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Mark DiMassimo

Member since June 2014Contact Mark

  • Chief DiMassimo Goldstein
  • Rye New York
  • 10580 USA

Articles by Mark All articles by Mark

Comments by Mark All comments by Mark

  • Aspartaming History: Pepsi, The 'Un-Woke' Cola by Barbara Lippert (Mad Blog on 04/07/2017)

    Well done, Barbara. 

  • American Carnage, Part 1: Trump And Pompomony by Barbara Lippert (Mad Blog on 01/20/2017)

    Barbara Lippert, you had me at "Blue Steel."

  • A Brow-beaten Stiff: The Saga Of H&R Block by Barbara Lippert (Mad Blog on 12/31/2016)

    Barbara, we do the advertising for Jackson Hewitt tax service, so I will mostly confine my comments to praising your writing -- super-enjoyable read -- and your head for knowing.The Don Draper character had many faults, but creating self-indulgent advertising was never one of them. 

  • Lifting The Lid On Old Bro-Dom: Tales Of The 3% Conference by Barbara Lippert (Mad Blog on 11/04/2016)

    I think that what we're seeing from some men is sort of last gasp behavior. Susan Creedle is a role model, and role models really do help. I think that's what she means by setting an example. It matters. That said, there will be new roles.I'm optimistic because I think having more women in leadership, especially at a time when so many other things are changing, will lead to a more rapid evolution and greater diversity of working conditions and style across the industry. Even more than ever, there will not be only one way to be promoted, be a leader, deliver client service, organize teams, or thrive as a creative leader. And, that's exciting.Finally, I'm surrounded by leaders -- men and women -- and nearly all of them cry from time to time in business contexts. Now, I don't think that it is me who is making them cry (always a possibility worth considering) I just think they are human beings who care a whole lot.

  • 'How Many Words Per Minute Do You Type?' -- And Other Debate Questions For Clinton by Barbara Lippert (Mad Blog on 09/23/2016)

    You nailed the strategy, Barbara. Yes, more of this! 

  • Edifice Wrecks: The Single-Minded Determination Of Ivanka Trump by Barbara Lippert (Mad Blog on 03/31/2016)

    Another great one, Barbara! I'm right there with you. Ivanka is lending her father some of the class he lacks and therefore can't be considered merely a victim or innocent bystander. That said, her relative reserve and class do deserve some restraint and consideration. Yes, she does stand by her dad. Yes, she does put the business first. But, no, she has not always been just a dutiful, logo-thumping, business-building machine. I remember a time, not so long ago, around the time she got married, when she seemed to be attempting to put some distance between herself and her outrageous Dad. I remember her saying, "My Dad is not a normal person." She went on to say that unlike her father that she really was a normal person, wanted to live a relatively normal life, and wanted to be judged by normal standards. I was disappointed to see her introduce her father as a candidate for the Presidency. It made me feel like the Borg (evil empire in Star Trek the Next Generation) won, that it reabsorbed the differentiated individual back into the black cube of death. I grieved a bit for the potential Ivanka I thought I saw revealed in that interview. Family business can be like that.

  • Super Bowl Ads: The Glory, The Greatness, The Marilyns by Barbara Lippert (Mad Blog on 02/04/2016)

    Being transformed into a dead woman isn't sexy, funny or refreshing. At least on my screen, Marilyn did not look like she fit seamlessly into the scene, but seemed more an anachonistic astral projection in Technicolor. Some of our industry's best worked on this spot, no doubt. I imagine they were excited about the casting, the shoot, the technology... but it's hard to imagine they fell off their chairs laughing about the concept they'd created, or just knew it would take the campaign to a whole new level. I'd love to see the scripts that didn't get made -- I bet there was some gold in the discards.

  • Viagra In An Age Of Sarcasm by Barbara Lippert (Mad Blog on 07/30/2014)

    "For instance, Virgin's in-house group created a cheeky, animated flight-safety video that satisfied federal regulations while providing a bit of entertainment, then posted it on YouTube to give the outside world a sampling of Virgin's moxie." MediaPost, 2008 http://www.mediapost.com/publications/article/88972/cross-media-case-study-air-waves.html

  • Viagra In An Age Of Sarcasm by Barbara Lippert (Mad Blog on 07/30/2014)

    If Virgin America can make the airplane safety message cool, then can't someone do the same for a Viagra commercial?

  • Extra: Headless Statue Found In Golden Toilet by Barbara Lippert (Mad Blog on 06/05/2014)

    This is why Barbara Lippert is the best writer on advertising and culture!!! Brilliant!

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