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Danielle Oster is a veteran writer, editor, and journalist who has covered the marketing industry for over a decade. She lives with her dog and cat in Connecticut.
Olipop has soda-scented wrapping paper, while Mug Root Beer is releasing a limited-edition "Daddy's Home" cologne.
The digital music service launched what it called a "bigger and bolder" version of its "Spotify Wrapped" campaign.
The social campaign is built around a promotional giveaway on Instagram, along with a visual brand refresh.
Job search platform Indeed teamed up with New York Times Advertising's T Brand Studios for the four-part branded content series.
The global campaign centers around an ad made with hand-drawn animation, positioning the brand as viewers' portal into the genre.
Scam prevention campaign comes from cross-industry group including companies accused of inadequate fraud prevention.
One version will pit Pepsi Wild Cherry Zero against Coke Cherry Zero Sugar.
Airbnb's nonprofit is pledging to match donations of $110 to provide temporary shelter for those facing natural disasters.
Santa delivers the message "Don't Gift Patreon" in an implicitly threatening manner, because he sees the creator platform as competition.
Running across digital and social channels, the 2026 campaign drives viewers to download a "Try Dry" app.
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