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Danielle Oster is a veteran writer, editor, and journalist who has covered the marketing industry for over a decade. She lives with her dog and cat in Connecticut.
The Nestle-owned Italian mineral water brand is promoting the deal with luxury car company through digital, print, and OOH elements.
Current COO Henrique Braun will replace James Quincey Coca-Cola's CEO, effective March 31.
"The Call" uses a playful allusion to college football's transfer portal process to promote switching to the network.
The "Call Her Daddy" podcast host is promoting the new product line with a series of pop-up experiential activations and merchandise.
Lay's brand brought back its "No Lay's, No Game" brand platform for the spot starring four soccer stars and Carell.
Olipop has soda-scented wrapping paper, while Mug Root Beer is releasing a limited-edition "Daddy's Home" cologne.
The digital music service launched what it called a "bigger and bolder" version of its "Spotify Wrapped" campaign.
The social campaign is built around a promotional giveaway on Instagram, along with a visual brand refresh.
Job search platform Indeed teamed up with New York Times Advertising's T Brand Studios for the four-part branded content series.
The global campaign centers around an ad made with hand-drawn animation, positioning the brand as viewers' portal into the genre.
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