Articles by Erik All articles by Erik
- Cartoon Characters Can Care: Boxed Water Puts The Minions To Good Use in
CPG Insider on
12/01/2023
Promo's focus was "on Minions planting trees," which fits nicely into the brand's broader purpose, says Boxed Water VP of Marketing Katrina Shah.
- Mars Reacts To Report On Child Labor in
Marketing Daily on
12/01/2023
A CBS report alleged that children as young as five were seen harvesting cocoa at Mars suppliers in Ghana.
- Snickers, Joel McHale Hype 'Tastebud Training Program' To Promote Hi Protein Bar in
Marketing Daily on
11/30/2023
Tongue-in-cheek program includes such exercises as a "Face Flex" warmup and a smile cool-down.
- Spaghetti With Choc Syrup? HelloFresh Brings Back Buddy The Elf's Specialty in
Marketing Daily on
11/30/2023
Celebrating the 20th anniversary of "Elf," Hello Fresh offers a variety of dishes with Buddy's sometimes uneasy mix of sweet and savory elements.
- Woof, Slurp! Jones Launches Soda For Dogs in
Marketing Daily on
11/29/2023
No, toilet water is not one of the initial flavors. Instead, there's Chicken, Beef, and Turkey and Gravy. And all are non-carbonated.
- Guinness Launches Cosmic Imagery Campaign in China in
Marketing Daily on
11/29/2023
"A Whole Universe" includes visual elements resembling recognizable astronomical phenomena like a black hole, lagoon nova, and supernova.
- Heinz Teases 'Tattoo Label' That Doubles As Stencil For Tattoo Artists in
Marketing Daily on
11/28/2023
The limited-edition release, available via a sweepstakes, features a peelable label that can be used by tattoo artists to match the Heinz logo.
- A Beer Bagel? Blue Moon Partners With Baked Goods Brand Again in
Marketing Daily on
11/28/2023
The MolsonCoors beer teamed up with Connecticut-based Popup Bagels for the Blue Moon Beer Bagel.
- Couple Says 'I Dew' At Hard Mtn Dew Nuptial in
Marketing Daily on
11/27/2023
The Dew-sponsored wedding came complete with a neon green and black aesthetic the brand described as "unmatched."
- Temptations' Branded Minecraft Content Kicks Off 'Purrrr-fect' Partnership in
Marketing Daily on
11/22/2023
The global campaign combines in-game experiences, immersive digital content and IRL event marketing.
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