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Alex Romanov

Member since January 2009Contact Alex

Articles by Alex All articles by Alex

  • Pricing Out Big Data's Dollar Value Potential in Marketing Daily on 01/07/2014

    Whether for good intentions or bad, Big Data means big business. At almost six years old, Big Data as a household term has wowed us with the size of its data sets and bowled us over with the power of its customer insights. But big numbers are only the beginning. Determining Big Data's monetary worth is where the frontier of data management lies.

  • The Big Data And Mobile Privacy Conundrum in Marketing Daily on 07/24/2013

    Although no brand is going to unleash an NSA-style snooping campaign, it still must address customers' anxieties when analyzing mobile data for marketing purposes. Finding the right balance between the two is the perfect prescription for consistently delivering valuable offers that keep customers coming back.

  • Big Data's Big Deal: And Why It's The Ultimate 'Renewable Resource' in Marketing Daily on 12/18/2012

    Like renewable energy's global worth, Big Data -- and the analysis of it -- is every bit as valuable in driving the twenty-first century's information engine. For marketers that means capitalizing on a host of digital technologies from mobile to signage, the ways those devices communicate via Wi-Fi and Bluetooth, and the critical consumer metrics they gather.

  • Proximity Marketing Is Changing Retail Rules in MediaDailyNews on 03/26/2012

    Merchants using proximity marketing strategies have the opportunity to reach customers when they're most likely to buy. Plus, they receive unparalleled insights into consumer behavior.

  • Television's Next Frontier: Mobile in Online Media Daily on 08/09/2011

    New hybrid marketing technology will link television and mobile in an initiative that goes beyond storefront advertising and online deals. It could surpass previous consumer-mobile advertising in accuracy and impact.

  • Mobile, Interaction And The Growth Of Digital OOH Media in MediaDailyNews on 03/09/2011

    DOOH is the entry point into a new interactive world defined by multi-channel, proximity-based marketing. While DOOH is predicted to experience growth in the coming year, the true potential for the channel exists at the intersection of interactivity and mobility.

  • Interactive Marketing of the Future: Digital Signage and Proximity Marketing in MediaDailyNews on 01/17/2011

    What's the solution to rise above the white noise? Proximity marketing, a growing medium that leverages a number of trends including mobile coupons, location-based services, geo-targeting and digital signage, into a robust and interactive marketing platform

Comments by Alex All comments by Alex

  • Interactive Marketing of the Future: Digital Signage and Proximity Marketing by Alex Romanov (MediaDailyNews on 01/17/2011)

    Stephan- Your comment is well taken and ultimately the end goal for our iSIGN proximity solution. We are trailblazing in new applications and solutions over which we have defined limitations as and until the mobile manufacturers integrate specific features to automatically integrate with Pico-cell/Micro-cell systems. We try to make it PULL by announcing a proximity zone or "enable your Bluetooth to get a special offer"by poster or signage messages in stores or malls.However our current solution is a very credible and sophisticated alternative to carrier enabled Macro-cell solutions that are not relevent because they are seldom the right message at the right time and place. For all of our exclusive alternatives that so far elusive PULL feature eludes us. Thanks, Alex Romanov CEO iSIGN Media

  • Google To Groupon: Drop Dead by Gavin O'Malley (Around the Net In Online Marketing on 01/04/2011)

    I would love to see Google enter the LBS space with our Proximity LBS solution with interactive shopper measurement. The right offer at the right time in the right place. Very relevent at no cost to consumer and with no privacy issues. Google can make this their ubiquitous industry standard for in store, in mall and in any place where the shopping public gathers. Attract Interact Measure anywhere.

  • Do You Have A Mobile Strategy? by Mark Walsh (MoBlog on 10/19/2010) is currently the only solution offereing Interactive Messaging Solutions IMS to shoppers' mobile devices within proximity of retail locations and mall eviorements. All messaging is rich media and each download by a shopper is instantly data logged and confirmed making any mobile ad campaign accountable and measurable allowing for real time analysis. IMS does not rely on carriers and all messaging is free to recipients and current cost to advertisers is less than 1.5 cents per confirmed and data logged message. Proximity based messaging reaches shoppers in store or within 300 ft. of the retail location. It is more effective as a call to action and many times faster and cost effective than SMS or other methods. Bonus is data without privacy issues or carrier costs.Start your mobile campaign with

  • Jobs Takes Swing At Google by Laurie Sullivan (SearchBlog on 10/19/2010)

    Google needs to look at which has a proximity based interactive solution to send ads to shoppers within proximity and capturing responses and confirmed ad downloads. This is free to recepients, does not rely on carriers and is capable of rich media unlike SMS. All devices are ID'd by their MAC address and thousands are ID'd and messaged within minutes at currently a cost of less than 1.5 cents per confirmed and logged download. iSIGN makes all advertising to mobiles measurable and accountable in realtime. Interactive Proximity Software IMS is a perfect way to reach shoppers in stores and shopping enviorements and a perfect addition to SMS texting to mobile enterprises. The Android is very compatible and Google would have a money making solution for the growing mobile advertising channel.

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