• Glenn Ordway Launching Web-Based Sports-Talk Show
    Boston sports-talk icon Glenn Ordway is the latest 'old school' media guy to go digital. After nearly three decades on terrestrial radio, Ordway is launching his own web-based radio station, SportsTalkBoston.com. The station's first show will be a reboot of Ordway's hugely popular "The Big Show," which aired on his old employer, WEEI. Ordway left EEI in early 2013 after his ratings in the prized afternoon drive slot took a beating from competitor 98.5 The Sports Hub. Since then, he's been hosting a weekend show on Sirius XM. In his latest incarnation, Ordway will again be going after the lucrative …
  • 'Boston Globe' Targets Florida Snowbirds With New Edition
    "The Boston Globe" is homing on the Florida's New England snowbird population. Just in time for Red Sox Spring Training, the "Globe" announced it is launching a Florida edition targeted at former and migratory New Englanders roosting on the Gulf Coast. The Florida edition will feature the same news and sports coverage as its Boston sibling, which was bought last year by Boston businessman John Henry. Ground Zero for the Florida edition will be Fort Meyers, which is also conveniently the winter home of the Boston Red Sox, which is also conveniently owned by Henry. So basically, the Florida edition …
  • W2O Opening Boston Office To Mine Healthcare, Biotech, Financial Services Sectors
    The Boston agency universe just became a bit more competitive. W2O Group announced Wednesday that it is opening up an office in Boston that will focus on the region's core healthcare, technology and financial services sectors. The new outpost will be headed up by digital agency veteran Adam Cohen, who also lists Rosetta and Fleishman-Hillard on his resume. Cohen, a managing director for W2O, will be charged with expanding the agency's presence in the Northeast. W2O is the parent company of a network of agencies that includes WCG, Twist Mktg and Brewlife.
  • Arnold Loses Anti-Tobacco Account To 72andSunny
    The American Legacy Foundation, a public health group focused on ending tobacco use in the U.S., said Tuesday that it has chosen 72andSunny as the new creative agency for its "truth" anti-smoking campaign targeted at America's youth, replacing long-time partner Arnold Worldwide. Boston-based Arnold had worked on the campaign since 2000, and was named its sole advertising agency in late 2007.
  • Boston TV Icons Wornick And Lobel Eyeing Move to Me-TV
    Boston TV icons Susan Wornick and Bob Lobel may be going digital. The once-married broadcast veterans are considering hosting a talk show on digital cable-TV affiliate Me-TV, Wornick told the Boston Herald in an interview published Monday. Wornick, who is set to retire from Boston ABC affiliate WCVB on Friday after 33 years on the air, told the Herald's Gayle Fee that she and Lobel have been talking about a talk show that would appear in 30-second segments around commercial breaks on the network, which airs classic TV series from the '60s, 70's and '80s. She added that she and …
  • More Woes For Entercom's WEEI
    Let's face it -- it's been a lousy month for Entercom radio station WEEI 93.7 Boston. Earlier this month, advertising heavyweight Dunkin' Donuts announced it was pulling its ads from Entercom stations in Worcester, Mass.; Springfield, Mass.; and Providence, R.I. over disparaging remarks allegedly made on the air by EEI morning sports-talk host Gerry Callahan about the nutritional value of donuts. Dunkin' Donuts' move was pretty harsh, considering that its contracts with EEI and Callahan had expired in January.
  • John Henry Looks To Sell Boston Globe's HQ To Fund Digital Projects
    Boston Globe owner and publisher John Henry is looking to sell the newspaper's sprawling Dorchester headquarters and to invest the cash in new digital projects, according to an interview published in Boston Magazine's March issue. Henry's plans shouldn't come as much of a surprise to news industry watchers. Henry, who also owns the Boston Red Sox, bought the Globe and assets such as Boston.com from The New York Times Co. in early 2013 for only $70 million (the Times paid roughly $1 BILLION for it back in 1993--OUCH.) While some wondered whether the cash-strapped Globe was even worth $70 million, …
  • Facebook No. 1 Social Media Platform For Non-Profits
    Yet more evidence that Facebook isn't going to fade into oblivion any time soon. According to a survey by Boston's Virtual Inc., Facebook is now the preferred social media platform for non-profit organizations, far outpacing Twitter, LinkedIn, Google+ and YouTube. Of the 266 non-profit charitable groups and trade associations surveyed, 82% said they're using Facebook to get their message out, while only 54% were tweeting. LinkedIn was utilized by 49% of respondents, and YouTube by just 42%.
  • Digilant Survey Finds Online V-Day Shoppers Dig Rock Music, Apple Gadgets
    Most online Valentine's Day shoppers are sweet on rock music, hiking and Apple gadgets, according to research by Boston-based ad tech firm Digilant. Digilant said that an analysis of V-Day shoppers' online behavior showed they are 92% more likely to listen to rock than other genres of music. Other Match.com-worthy tidbits: V-Day shoppers also favor Apple products, hiking and romantic movies.
  • Arnold Research Sees Olympics As 'Win' For Sponsors
    Sponsoring the Sochi Olympic Games will prove to be a winning move in terms of raising brand awareness and trust, according to a new report by Boston-based Arnold Worldwide. "Both the Olympics and other sports organizations are perceived as traditional and fun, however, the Olympics is also viewed as having integrity and being authentic. With advertising spend during the games expected to reach record levels, that's an important advantage for brands among this rare broad audience," said Neela Pal, Arnold's global director of brand and business strategy, in a statement. A December survey of 400 U.S. adults showed that public …
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