Newburyport was in the spotlight Monday with big announcements from two local agencies, Pilot Communications and Matter Communications. Former Porter Novelli partner Jim Barbagallo announced he has formed a new integrated communications agency called Pilot Communications Group. He is joined by Tony Sapienza, a co-founder of Topaz Partners, and Tom Maher, a veteran of TPM Communications and a co-founder of The Edison Group.
Build it and they will come. At least that's what the Boston Globe is banking on. As part of its ongoing renovation, the Globe has expanded its real estate pages into a new 12-page section called "Address" which will target not only traditional home buyers but also Millennials looking to buy or rent their first home. According to the Globe, "Address" will showcase new features and columns that focus "on the lifestyle, rather than the business, of real estate."
Yet another reason for customers to cut the cord with their cable company: TV service providers ranked the lowest among 19 industries in providing a positive customer experience, according to an annual survey by Waban, Mass.-based Temkin Group. Temkin asked 10,000 American consumers to rate their experiences with 268 companies from ranging from airlines to investment firms to fast-food chains.
New Hampshire U.S. Sen. Jeanne Shaheen plans to air a radio ad starting on Monday blasting possible challenger Scott Brown for his refusal to sign a pledge aimed at discouraging political ads by special interest groups. The ad is the latest move in what could prove to be an extremely nasty and expensive battle between the two candidates. Brown, a Republican, lost his U.S. Senate seat in neighboring Massachusetts to Elizabeth Warren in 2012. He shifted his residency to New Hampshire last year and recently announced that he is exploring the possibility of running against Shaheen, a Democrat.
The Boston Interactive Media Association, or BIMA, will host a panel discussion on the pros and cons of native advertising on Wednesday, March 26. The panel will be moderated by Peter Minnium, IAB's head of digital brand initiatives. Panelists will include Sean Corcoran, director of digital media and social influence for Mediahub/Mullen; Mike Dyer, chief digital officer for The Daily Beast; Sonny Kim, senior vice president of digital media for PGR Media; and Lindsay Nelson, vice president of integrated programs for Slate.
Dig marketing analytics? Free next Thursday night? Have we got an event for you. Boston's first "Analytics Week" kicks off on Monday. And Thursday will be all about marketing. Billed as an "unconference," Analytics Week is intended to discuss the challenges businesses face in utilizing Big Data. Organizers smartly made the "unconference" an after-work event. The conference will run nightly from 5:30 to 9:30 p.m., from March 24 to March 28, with each day focusing on using analytics in a specific industry.
Mobile tech start-up Jana Mobile has created quite a buzz this week in media circles. Earlier this week, Boston-based Jana unveiled its latest offering, a mobile ad-tech platform called Marketplace that allows advertisers to reach potential customers in emerging markets through their mobile phones, at no cost to the phone user. Which is big deal in emerging nations, where air-time minutes are especially coveted. Jana's approach is pretty clever.
Looks like Millennials have something in common with old folks. A new study released by SDL's Wakefield, Mass., office found that the top two reasons why Millennials connect with brands through social media were to get discounts and free stuff. SDL said that of the 300 Millennials surveyed, 62% said they interacted with brands on social media to get discounts rather than any "news" about a product. And fifty-six percent said they interacted to get freebies.
Northeastern University announced Tuesday that it plans to launch a state-of-the-art graduate program aimed boosting the digital skills of "mid-career journalists." The new program, funded by a $250,000 grant from the esteemed Knight Foundation, will allow experienced journalists to learn such skills as coding, videography, database management and game design, and how to apply them to news projects. University officials hope that the pilot program, which begins in September, will evolve into a new track for the school's graduate program in journalism. There's no question that the journalism profession could use programs that allow reporters and editors to easily upgrade …
Security breaches, data theft, sketchy digital currencies -- it's been an action-packed year for e-commerce. All of which should give digital wonks and execs plenty to talk about at the payment industry's annual tech summit, "The Innovation Project," which kicks off on Wednesday at Harvard University. Digital payments and online security experts will converge at Harvard's Annenberg Hall on March 19 and 20 to hash out issues ranging from cyber security to digital currency to mobile commerce. The event is sponsored by PYMNTS.com.