The Better Business Bureau's National Advertising Division has told Euro-Pro to stop boasting that the Shark vacuum cleaner draws "more 5-star ratings online" than … Read the whole story

In a move recognizing the growing importance -- and complexity -- of digital media and marketing channels, the 4As has launched a new committee … Read the whole story

A study conducted by Forensiq details the nature and scope of ad fraud in mobile, including a new type of mobile in-app fraud called … Read the whole story

Consumers are expecting WiFi wherever they go, but many are still having trouble with connectivity in their own homes, presenting both a challenge and … Read the whole story

It seems that 51% of retailers want to personalize prices for specific consumers, although 97% automatically use discounts as a pricing strategy rather than … Read the whole story