Daily Online Examiner
Thursday, July 23, 2015
  • Euro-Pro Should Stop Bragging About 5-Star Ratings, BBB Says

    The Better Business Bureau's National Advertising Division has told Euro-Pro to stop boasting that the Shark vacuum cleaner draws "more 5-star ratings online" than … Read the whole story

  • 4As Launches Digital Ops Committee, Will Focus On Supply Chain Issues

    In a move recognizing the growing importance -- and complexity -- of digital media and marketing channels, the 4As has launched a new committee … Read the whole story

  • Mobile Ad Fraud Could Cost U.S. Advertisers $857 Million Yearly

    A study conducted by Forensiq details the nature and scope of ad fraud in mobile, including a new type of mobile in-app fraud called … Read the whole story

  • Consumers' WiFi Expectations Unmet

    Consumers are expecting WiFi wherever they go, but many are still having trouble with connectivity in their own homes, presenting both a challenge and … Read the whole story

  • Using Search Data To Personalize Prices, Discounts Online

    It seems that 51% of retailers want to personalize prices for specific consumers, although 97% automatically use discounts as a pricing strategy rather than … Read the whole story