Broadband providers shouldn't be allowed to charge consumers higher prices to avoid having their Web activity tracked for ad purposes, Senator Elizabeth Warren says. Read the whole story
Mobile ad company InMobi illegally collected location data from "hundreds of millions" of consumers, including young children, the FTC said Wednesday Read the whole story
Targeted messages in physical stores based on beacons and online data are becoming more prevalent and accurate. Consumers are a little creeped out at … Read the whole story
Increasingly mobile is taking over, according to the Influence Central 2016 Digital Trends Study, which has profound and powerful implications for programmatic advertising. Read the whole story