RTBlog
by Philip Rosenstein, Staff Writer
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and real-time location data enhances the ability of marketers to serve appropriate creatives at the right
time and place. … Read the whole story
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by Tobi Elkin
Google is attempting to clarify policies and prevent extremist videos from surfacing on YouTube, its video hub, with new guidelines. In a blog post, … Read the whole story
COMMENTARY
by Byron Ellis, Op-Ed Contributor
The time is ripe for native programmatic advertising to finally take off. Recently, the Interactive Advertising Bureau announced the rollout of version 1.2 of … Read the whole story
by Wayne Friedman
Programmatic TV operations are trying to promise local TV station sellers -- and more importantly -- long-time suffering media agencies: Programmatic is part of … Read the whole story
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by Tobi Elkin
As targeting consumers across all channels become more important, Varick said it is partnering with Vistar Media to bring programmatic out-of-home media into Varick's … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Through partnerships with Triton Digital and others, digital audio ads are served through Sizmek's ad server and campaign management system, as well as through … Read the whole story
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by Laurie Sullivan
The partnerships combine consumer survey responses with first-, second- and third-party data in a partner DMP. Prior to the partnerships, Survata used data gained … Read the whole story
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by Gavin O'Malley
From Facebook to Yelp, it's still common for national retailers to support a single brand page. By doing so, however, they're missing a huge … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Digital News Daily Editor Tobi Elkin wrote an article earlier this week asking if anything has changed in the marketing/ad world since the release … Read the whole story