RTBlog
by Philip Rosenstein, Staff Writer
There are still numerous questions to be answered about the true disruptive power of blockchain technology in digital advertising - but the scale is tipping in favor of those who … Read the whole story
by Joe Mandese
As the EU begins adopting new, rigorous consumer data guidelines, at least one top Wall Street analyst has revised his outlook on the impact … Read the whole story
by Joe Mandese
Newer digital advertising formats, including "in-feed," native and paid content and video, are driving the expansion of the so-called "display" advertising marketplace, according to … Read the whole story
by Larissa Faw
The agency cited pockets of macroeconomic troubles worldwide. Despite some uncertainties in the U.S., that market seems to be holding its own. Read the whole story
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by Wendy Davis
"The FTC has decided it's really important to be active in this space," says one advertising lawyer. Read the whole story
by Joe Mandese
Two of programmatic advertising's biggest players -- AppNexus and Rubicon Project -- have organized a new independent entity intended to serve as a neutral … Read the whole story
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by Wendy Davis
A New York-based fashion retailer that sued Google over alleged trademark infringement in search ads has withdrawn the complaint, court records reveal. Read the whole story
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by Joe Mandese
Americans' skepticism about sources of information falls along a spectrum that can be plotted as five distinct groups, according to a new typology survey … Read the whole story
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by Steve McClellan
Luke Taylor, previously the CEO of DigitasLBi, has joined Omnicom's DAS Group, where he will serve as CEO of the unit's expanding digital and … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
UK marketers are woefully unprepared for GDPR, studies show. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The new state of social media carries specific problems, such as how you can buy advertising. In particular, reports suggest a Russian "troll farm" … Read the whole story